Club Premier, Mexico’s leading loyalty programme, has gone live with mercator’s Customer Segmentation and Campaign Management system
DUBAI / MEXICO CITY – With changing customer needs and market challenges, Club Premier was seeking a system to better manage data collation, real time tracking and segmentation. Working closely with Club Premier, mercator spent two years developing a system, which enables Club Premier to build on its loyalty program and benefit from additional data synchronisation capabilities.
The technology complements Club Premier’s existing loyalty system, CRIS – in use since 2010 when it was mercator’s launch customer in the Latin American market. The systems are being used to manage Latin America’s first frequent flyer programme. Club Premier is an award winning loyalty programme with more than three million members world-wide.
”We have been working closely with mercator to develop this cutting-edge loyalty technology for campaign management. The new Customer Segmentation and Campaign Management tool is expected to be a great success and will ensure proactive services to our customers,” said Jeremy Rabe, Club Premier CEO. “mercator is helping our program differentiate itself from our competitors by having ready access to information which enables us to respond to the needs of our customers at a more rapid rate.”
The new system is highly configurable and enables data synchronisation from corporate data sources, campaign lifecycle management, tracking and analysis, as well as creative CRM content design templates. It offers the opportunity to centralise, streamline and efficiently utilise data, communicate with key customers and maximise cross-sell and upsell opportunities.
“Having worked with Club Premier since 2010 and being a part of their monumental transition from being Aeromexico’s Loyalty programme to becoming a stand-alone coalition programme, our teams had a thorough understanding of Club Premier’s core business and the challenges they faced,” said Patrick Naef, Head of mercator. “It is because of our customer-centric approach that Club Premier came to mercator to help them take their business to the next level in Campaign Management. Once again, mercator and Club Premier have partnered to bring industry-leading technology solutions to the Latin America market; solutions which can now be utilised to benefit carriers around the world.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
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