Cunard is increasing its distribution throughout Europe, Middle East and Africa to decrease its reliance on the traditional UK and US home markets.
SCOTTSDALE, ARIZ. – Cunard has increased its representation with Discover the World with the addition of sales and marketing representation in the West Balkans beginning in January.
According to Michael Franz, Cunard's business development and account manager, "Cunard is increasing its distribution throughout Europe, Middle East and Africa to decrease our reliance on the traditional UK and US home markets. Central Europe is of great interest due to an increase in disposable income and the emergence of cruising as a viable holiday option."
"Our ambition is to establish a good base of guests from these emerging cruise markets – identifying guests who recognize and value Cunard's special qualities," added Franz. "In accordance, we will be pricing our cruises to ensure we appeal to the right kind of guest who is willing to pay a little bit more for a unique experience that only Cunard's long maritime tradition and reputation can offer."
"We have had good success with Cunard in other areas of Europe, such as Hungary, Czech Republic and Slovakia and in the Latin America countries of Argentina, Paraguay and Uruguay," said Discover the World CEO Jenny Adams. "Cunard's unique brand position provides excellent holiday options for those guests seeking luxury holidays with an iconic brand. We will partner with Cunard to drive profitable business through our trade partners in the West Balkans."
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