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Azamara Club Cruises to refine destination immersion through fleetwide revonation

Azamara Club Cruises, the cruise line that has set the bar for delivering destination immersive experiences to up-market travellers, has announced plans for the renovation of its two European boutique hotel-style ships, Azamara Journey and Azamara Quest. Both ships are scheduled separately to enter drydock in 2012 and 2013, respectively, where each will receive a shipwide facelift and a new profile with a new dark-blue hull.

DUBAI –  Cruise fans from the Middle East will delight in the beautifully refreshed ships, along with Azamara’s signature exceptional personal service from every staff and crew member, exciting destinations around the world where larger ships cannot reach, and more late night and overnight stays in port.

Discerning cruise fans from the Middle East will love the newly revitalised Azamara Club Cruises ships,” said Lakshmi Durai, Executive Director Middle East, Royal Caribbean Cruises Ltd, parent company of Azamara Club Cruises. “With full refurbishment, we will be able to offer guests an even better destination-immersive travel experience with warm and authentic personal service. Guest satisfaction has consistently pushed 100 percent, and we are going to continue to deliver travel in a way that will surmount all guest expectations – on land and on board.”

Shipwide renovations will include new carpets, upholstery, and a new color palette in public spaces reflecting the cruise line’s inviting atmosphere; new mattresses and upgraded veranda furniture for suites and staterooms; and a resurfaced pool, and new sun loungers and pool towels on the outer decks The Spa and fitness center will be refreshed with a new steam room, showers, and state-of-the-art Life Fitness cardio equipment. Furthermore, a range of enhancements will be made behind the scenes in the staff and crew area to add to the comfort of the cruise line’s most valuable asset.

On the culinary front, guests onboard will soon enjoy a new caviar and champagne bar within Aqualina, one of the ships’ two specialty dining venues, as well as a new Chef’s Table concept featuring three wine degustation menus – Italian, French and Californian. At Mosaic Café, the ships’ central gathering spot, guests will be able to purchase a freshly brewed cup of bespoke coffee.

According to latest research, the Middle East is a rising star in the cruise tourism industry with double-digit growth rates. The region is keen to build on its growing share of the cruise market with passenger numbers rising at all major ports of call. Azamara Club Cruises is one of the luxury brands that is helping to fuel this trend.

Azamara Quest will spend eight nights in drydock at Navantia Shipyard in Cadiz, Spain, starting on November 7, 2012. With renovations complete, Azamara Quest will then sail a 13-night Madeira and Canary Islands voyage, beginning on November 15, followed by a four-night Spanish and Northern Africa voyage on November 28. The ship then departs on December 2, to embark on a 16-night, trans-Atlantic voyage to Rio De Janeiro for its South America season.

Following, Azamara Journey will enter Singapore’s Sembawang Shipyard (a subsidiary of Sembcorp Marine Ltd.) on January 6, 2013, for a seven-night renovation drydock. Azamara Journey will then continue its Asia season with a 13-night Indonesia voyage round-trip from Singapore on January 13.

In addition to receiving exceptional scores from guest surveys, the cruise line has continuously been recognised with some of the industry’s most coveted accolades since its rebranding more than two years ago. Among the many honours, Azamara Club Cruises has catapulted to rank among the World’s Top 10 Cruise Lines in the Conde Nast Traveler: World’s Best List for the past two consecutive years, and in Travel + Leisure Magazine’s annual “World’s Best” Readers Poll for the latest four consecutive years. Furthermore, four Azamara voyages have been named among travel expert Wendy Perrin’s Ten Dream Cruises in 2012 and 2013, and both Azamara Journey and Azamara Quest garnered the No. 1 and No. 2 Best Overall spot in the Cruise Critic’s 2012 US Cruisers Choice
              
Guests aboard Azamara Journey and Azamara Quest enjoy more inclusive amenities, such as included gratuities for housekeeping, dining and bar staff; complimentary bottled water, sodas, specialty coffee and teas, as well as complimentary red and white boutique wines to accompany lunch and dinner; complimentary self-service laundry; English Butler service for suite guests; and shuttle transportation to city centres in ports, where available.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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