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Expedia Media Solutions, the advertising division of Expedia, Inc., announced a 100 percent match on advertising for travel brands that promote their destination or product to an international audience. This advertising extension program was developed as part of Brand USA’s "Multiplier Program" to assist U.S. destinations and travel-related companies in driving international visitors.
Expedia Media Solutions has been working with Brand USA to develop an offer that stands to drive action among Expedia Inc.’s 60 million consumers, 40 million of which are international. Brand USA is strategically investing with a 100 percent additional commitment to Expedia advertisers through its Multiplier Program, and as a show of program and partner support, Expedia is offering an added 100 percent match, essentially tripling a brand’s original investment. Furthermore, Expedia will feature all participating brand partners within a "Discover America" landing page for international visitors. VISIT FLORIDA and Visit St. Petersburg/Clearwater are among the first Expedia Media Solutions advertising partners that have already signed on to benefit from the promotion.
"We’re proud of this first-time partnership with Brand USA and destination marketing organizations to drive international tourism to the U.S.," said Noah Tratt, global vice president, Expedia Media Solutions. "As an American company with a global travel audience, this is a perfect fit to our strengths and allows us to offer advertising partners a great way to reach even more potential customers."
"We’ve experienced incredible success advertising through Expedia, as it’s a highly qualified and targeted audience for our company," said DT Minich, executive director, Visit St. Petersburg/Clearwater. "We’re excited to be a part of this program. Along with the offering by Brand USA, it allows us to essentially triple our reach to Expedia’s international audience."
"International visitors are a key part of Florida’s tourism industry, and one that we highly value," said Tracy Vaughan, director, International Sales and Marketing, Visit Florida. "Through Expedia Media Solutions and Brand USA’s strategic investments, we can guarantee that the ROI of our original investment will be strong and impactful. This is a great program for destination marketing organizations like ours."
The mission of Brand USA is to encourage increased international visitation to the United States and grow America’s share of the global travel market. The goal is to bring millions of new international visitors who will spend billions of dollars in the United States, creating tens of thousands of new American jobs.
The promotion launches today for campaigns that run on Expedia’s UK, Japan and Canada points of sale, on June 1 for South Korea and Brazil, and will soon expand to a number of other markets.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
