Twenty seven French cities have come together to promote their many assets, plus offer a dream trip to a lucky winner.
NEW YORK – Atout France – the France Tourism Development Agency, along with their Cities Promotion club, Air France and Rail Europe, has just launched a major media campaign called “Top French Cities: Map Your Way Through the Urban Gems of France” to highlight some of France’s top regional cities.
The campaign includes a quiz that matches participants to different cities in France, ranging from the beautiful southern cities of Marseille, Montpellier and Nice to the bustling northern cities of Reims, Dijon and Nancy, where wine, gastronomy and culture are at its best. Participants will find out their city match after deciding if they prefer Riesling to Champagne, if they’d rather spend their evening at a museum or the theatre, and if they would rather be surrounded by Gothic or Art Deco architecture, among other questions. Participants will also get access to exclusive deals and insider tips from the cities themselves.
Consumers are invited to use #TopFrenchCities to be part of the conversation on Twitter.
The campaign will reach nearly four million people, including subscribers of The New York Times, Lonely Planet, Food & Wine, Luxury Travel Magazine and Saveur.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
