At the Travolution awards this week Haven's website haven.com won first place. They were up against many known travel brands and in the finals against destinology.co.uk and virgin-atlantic.com so some pretty tough competition.
Alison Dunn, head of e-commerce for Haven said “we are absolutely delighted to be recognized in these awards by Travolution who are the UK’s leading multi-media brand for the online travel industry. We’ve worked hard to create a compelling online experience for visitors to the site and from an end users perspective we have designed it to be intuitive, informative and simple to use. We know that our interactive search features are extremely popular, guests are helped to choose which of the 35 parks would be most suitable for them and which are available, they can even explore inside each room in the accommodation.“
The real proof in the usability of any website has to be in the results and Haven has reported that 51% of their sales now come via the website.
Alison went on to say “The website is a key part of the Haven experience and is often the first touch point the customer has with us so it’s important that their on line experience reflects the welcome and experience they will receive when they arrive on our parks. Our team are constantly coming up with new innovative ideas to improve the customer journey and making it fun.“
Haven Holidays is part of Bourne Leisure Ltd who own Warner Leisure Hotels and Butlins Resorts.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
