lastminute.com has launched its service to 6.7 million Sky digital households in the UK and Ireland on Sky Active…
lastminute.com has launched its service to 6.7 million Sky digital households in the UK and Ireland on Sky Active.
The new service will give all Sky digital viewers access to lastminute.com`s range of products, including travel deals, theatre tickets and retail products, via Sky Active, the UK`s most popular interactive television service.
lastminute.com extends Sky Active`s line-up of retail and travel services, giving Sky homes some of the best offers available. The lastminute.com service offers a vast range of products and services with up-to-the-minute availability and pricing on all products, which viewers can browse whilst still watching Sky channels.
The second phase, expected to launch this Autumn, will allow users to set up lastminute.com accounts and make purchases all using their Sky remote.
Tobin Ireland Commercial Director Sky Interactive, said: BSkyB is delighted with the launch of one of Europe`s best known and trusted Internet brands on Sky Active. lastminute.com`s high-quality range of travel and entertainment deals will be a valuable addition to the array of products on offer to Sky Active users.
lastminute.com Co-founder and Group Managing Director Martha Lane Fox said: The launch with Sky Active marks lastminute.com`s first entry into digital TV, a medium that we believe is well suited to selling lastminute.com`s lifestyle products to new and existing customers and will significantly boost lastminute.com`s potential customer base. Using Sky Active further builds on lastminute.com`s multi channel, multi platform strategy and builds a strong partnership with BSkyB, the UK`s leading platform in digital TV commerce.
Sky Active is available in all 6.7 million digital satellite homes throughout the UK and Ireland. 50% of Sky digital viewers use interactive services each month.
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