Greece`s international tourism promotion policy is taking a more specialised, communication-oriented direction…
Greece`s international tourism promotion policy is taking a more specialised, communication-oriented direction , the Hellenic Tourism Organisation’s (
Changes in the world tourism “map” have necessitated the implementation of a new policy, Yiannakopoulos said. The World Tourism Organisation predicts that, within the next 20 years, tourism traffic to Europe currently representing 57 percent of global travel – will drop to 45 percent or less, while long-haul destinations like China will on the Mediterranean region, prompting countries such as Greece to re-direct their communications strategy to face the new competitive climate which is unfolding worldwide.
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