New direction for tourism promotion

Greece`s international tourism promotion policy is taking a more specialised, communication-oriented direction , the Hellenic Tourism Organisation’s (EOT ) general secretary Evgenios Yiannakopoulos recently told a forum in Athens. He said that, for 1999-2000, 10 billion drachmas would be spent on promoting Greece; a vast improvement on previous annual advertising budgets which did not surpass three or four billion drachmas.
Changes in the world tourism “map” have necessitated the implementation of a new policy, Yiannakopoulos said. The World Tourism Organisation predicts that, within the next 20 years, tourism traffic to Europe – currently representing 57 percent of global travel – will drop to 45 percent or less, while long-haul destinations like China will on the Mediterranean region, prompting countries such as Greece to re-direct their communications strategy to face the new competitive climate which is unfolding worldwide.

Theodore Koumelis

Co-Founder & Managing Director - Travel Media Applications | Website | + Posts

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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