Today we are seeing a rapidly growing 35-50 year old single traveller market, which no longer sees a stigma in travelling solo, says Andrew Williams, Managing Director for Solos Holidays.
New research has revealed a new generation of ‘single and happy’ 35-50 year olds. Almost half of those surveyed stated that they enjoyed being single, and approximately 40% felt that there was no stigma to being single any more, having seen a real shift in public perception over the past few years. The research was undertaken by Solos Holidays, the UK’s leading specialist for solo travellers, who have seen a growing trend in people of this age group looking to holiday ‘solo’.
Over 60% of those surveyed confirmed that holidays were extremely important to them, and 70% stated that, in spite of the current climate, they would continue to take the same number of holidays over the next three years, with 23% claiming they would actually be likely to increase the number of holidays they took.
While a significant number of over 50 year old travellers confirmed they still had a ‘keen sense of adventure’ (over 20%), by far the biggest driver for choosing a solo holiday was for more leisurely relaxation.
Andrew Williams, Managing Director for Solos Holidays comments: “The singles market is the fastest growing sector in travel today, and we have been leading the way in this market place for over 30 years. Today we are seeing a rapidly growing 35-50 year old single traveller market, which no longer sees a stigma in travelling solo, and we continue to adapt our offer to cater to their needs and to ensure we remain top of our field.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
