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S7 Airlines became part of oneworld, adding Russia’s leading domestic carrier to the world’s premier global airline alliance. Its subsidiary Globus joined at the same time, as an affiliate member of oneworld.
They now offer oneworld’s full range of services and benefits, joining an alliance of best-in-class airline partners from every region around the world – American Airlines, British Airways, Cathay Pacific Airways, Finnair, Iberia, Japan Airlines, LAN Airlines, Malev Hungarian Airlines, Mexicana, Qantas and Royal Jordanian and almost 20 affiliated airlines.
S7 and Globus between them serve 90 destinations and 28 countries. They add 55 destinations in Russia and the Commonwealth of Independent States to the oneworld schedule, plus nine countries, in Armenia, Azerbaijan, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan and Uzbekistan. This has almost tripled the number of destinations served by oneworld in Russia, the CIS and other parts of East Europe to a total 84 destinations in 26 countries.
It expands oneworld’s global coverage to a total of more than 750 destinations in almost 150 countries, served by 8,500 departures a day operated by a combined fleet of some 2,250 aircraft, carrying 300 million passengers a year, with annual revenues of more than US$85 billion. When oneworld member designates airberlin, Europe’s fifth largest airline, and Kingfisher Airlines, India’s leading carrier, join in the coming 18 months, that will grow further to some 900 destinations, served by 9,500 daily departures operated by 14 airlines and 20 affiliates, carrying 340 million passengers a year on a combined fleet of 2,500 aircraft, generating annual revenues of US$90 billion.
Extended frequent flyer benefits – with ‘double miles’ offer to celebrate
Members of the S7 Priority frequent flyer program have now, in effect, had the privileges they receive when flying with S7 extended to cover travel using any oneworld member airline worldwide.
They can now earn and redeem mileage awards on any oneworld flight – and to celebrate the airline’s addition to the group, they will receive double the normal mileage awards when flying on S7’s oneworld partners for the next two months.
S7 Priority Platinum and Gold cardholders have oneworld Emerald and Sapphire status respectively, gaining them access to some 550 airport lounges worldwide offered by the alliance’s airlines. S7 Priority Silver cardholders will have oneworld Ruby status.
The 100 million members of the established oneworld airlines’ frequent flyer programs can now earn and redeem awards and tier status points and receive all other oneworld benefits on S7. Members of oneworld airlines’ loyalty programs will receive double the normal mileage awards when flying on S7 until Jan. 15, to mark its addition to the alliance.
S7’s network -the most extensive in the region- is now covered by oneworld’s market-leading range of alliance fares and sales products, including oneworld Explorer, the most popular round-the-world fare globally.
Its Russian domestic market is the world’s largest country in terms of land mass, the ninth most populous and with the eighth largest gross domestic product. It is predicted to be one of the world’s fastest growing regions for air travel demand.
Currently seven of oneworld’s established airlines -British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, Malev Hungarian Airlines and Royal Jordanian- serve Moscow, plus St, Petersburg and Ekaterinburg in Russia.
For S7, joining oneworld will strengthen its competitive and financial position, enabling it to offer customers an unrivalled alliance global network served by partners including some of the best and biggest airlines in the world.
Its addition to the alliance completes what has been one of the biggest projects in the airline’s history, with working groups covering some 35 streams of activity.
British Airways has been supporting S7 through its 18-month alliance implementation project, as its oneworld sponsor airline.
S7’s IT systems have now been linked to those of oneworld’s established members and various internal processes and procedures brought into line with the alliance’s requirements. An extensive employee training and communications program has been completed to ensure employees at S7 and throughout the alliance are ready to provide oneworld’s customer services and benefits across the expanded alliance.
As part of an extensive marketing communications program, all S7 Priority Platinum, Gold and Silver cardholders have been sent new membership cards, bearing the oneworld logo, to ensure they receive their alliance benefits from today.
S7 check-in desks, sales counters and other facilities at airports throughout its network have been specially decorated with balloons and banners today to celebrate its addition to oneworld.
Senior representatives from all oneworld’s established and designate member airlines – led by British Airways Chief Executive Willie Walsh, airberlin Chief Executive Joachim Hunold and oneworld Managing Partner John McCulloch – gather in Moscow today for a formal joining ceremony hosted by S7 Group Chief Executive Vladislav Filev.
S7 Group Chief Executive Vladislav Filev said: "Today represents the start of a new and exciting era for S7, as we take one of the most significant steps in our airline’s history. It is a real honor to be part of what is very clearly the world’s pre-eminent global airline alliance, flying alongside some of the most distinguished names in our industry. We move S7 into the next phase of its development as part of the highest quality grouping of airlines. oneworld gives S7 the best quality partners, the best worldwide network, the best alliance services for our customers and the best opportunity to put our airline firmly on the global stage.
"Getting to this position has required a great deal of hard work, and I would like to take this opportunity to give my personal thanks to everyone who has been involved in this project – at S7, at our oneworld sponsor British Airways, at the central oneworld team and at all of our partner airlines."
Willie Walsh, Chief Executive of British Airways, S7’s oneworld sponsor, said: "Our aim has always been to establish oneworld as the world’s pre-eminent and most successful global airline alliance, with an unrivalled collection of quality carriers, offering the best coverage of the places our key target customers really want to reach and delivering unmatched benefits to customers and member airlines.
"Our focus on quality means that we are particularly selective and demanding in the airlines we invite to join us. We only consider carriers who match the quality of our existing members – in their approach to customer service, innovation, safety and security. Today, oneworld has added another great airline, the best, we firmly believe, in Russia and the Commonwealth of Independent States – S7."
oneworld Managing Partner John McCulloch added: "S7 will expand oneworld’s network substantially in a key region of growing travel demand, with a carrier that matches our demanding quality requirements, while enabling S7 to offer its customers a truly global network on quality partners. We are delighted to be welcoming them to the oneworld alliance."
Latest landmark in oneworld’s breakthrough year
The addition of S7 is the latest landmark for oneworld in what is turning into a breakthrough year for the alliance. In other key milestones so far in 2010:
- India’s leading carrier Kingfisher Airlines became a oneworld member elect in June – followed by airberlin, Europe’s fifth biggest airline, in July.
- American Airlines, British Airways, Iberia, Finnair and Royal Jordanian in July received long-awaited final approval for their application for anti-trust immunity across the Atlantic, with American, BA and Iberia launching their trans-Atlantic joint business in October.
- Japan Airlines has been expanding its co-operation with its oneworld partners since reaffirming its membership of the alliance in February. It has now gained final approval from authorities in both Japan and the United States to launch a joint business with American Airlines between Asia and North America beginning early next year. JAL has also substantially expanded codesharing with many other oneworld partners.
- British Airways and Iberia are on track to complete their merger by the end of the year.
- LAN Airlines celebrated its 10th anniversary as a oneworld member on June 1. Since joining, it has added to the grouping its affiliates in Argentina, Ecuador and Peru.
- oneworld’s biggest airport co-location project in Asia was completed at the end of October, with British Airways moving alongside all the other online oneworld airlines in Terminal 2 at JAL’s Tokyo Narita international base. At the same time, oneworld positioned itself as the leading alliance at Tokyo Haneda, as it opened to scheduled international services, offering the airport’s widest international network and biggest domestic operation.
- oneworld last week retained the World’s Leading Airline Alliance title in the World Travel Awards for the eighth year running after being named the World’s Leading Airline Alliance in Skytrax’s World Airline Awards earlier in the year.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
