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First Car Rental joins Sabre travel marketplace

Sabre agents can now access First Car Rental’s award-winning rates and services from the Sabre GDS.

JOHANNESBURG, SOUTH AFRICA – First Car Rental, a leading South African car hire company, has signed a new multi-year full content global distribution agreement with Sabre Corporation, the leading technology provider to the global travel industry. The agreement gives more than 425,000 Sabre travel agents access to First Car Rental’s award-winning rates and services. Agents can also view special equipment fees and applicable travel agency commission during the car shopping process. The new content is available now in Sabre.

“South Africa is an important growth market for Sabre and we are pleased to now offer First Car Rental to our growing agency base,” said Richard Addey, country director, Sabre, South Africa. “Our agency customers want a wide range of global and local content to meet their travellers’ needs, and that’s what we set out to provide. First Car Rental also shares our appetite for innovation and new capabilities that enhance the traveller experience, so it’s exciting to be working with them.”


Melissa Storey from First Car Rental and Richard Addey from Sabre South Africa.

Melissa Storey, executive head of strategy, development and marketing, First Car Rental said, “We are excited to announce our global distribution agreement with Sabre, which gives us immediate access to their global subscriber base of travel agents and thousands of corporate travel departments. The agreement forms part of First Car Rental’s continued commitment to deliver first-class service to all our stakeholders in the evolving travel industry.”

Sabre’s travel marketplace facilitates the marketing and sale of rail tickets, airfares, hotel rooms, rental cars and other types of travel, to 425,000 travel agents and thousands of corporations who use it to shop, book and manage travel. It is one of the world’s largest marketplaces, processing over $110 billion in estimated travel spend.

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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