Brand advocate platform Flip.to named "Best Entertainment Interactive Application" in Web Marketing Association's 2013 IAC Award Competition.
NEW YORK – Flip.to, the brand advocate platform for the global hospitality industry, has won an award for outstanding achievement in Internet advertising in the Web Marketing Association’s 11th annual Internet Advertising Competition (IAC). Flip.to earned the IAC Award for “Best Entertainment Interactive Application,” capturing the top award in its category from nearly a thousand entries spanning 97 industries.
IAC
Produced by the Web Marketing Association, the Internet Advertising Competition is an annual awards program that honors excellence in online advertising, recognizes the individuals and organizations responsible, and showcases the best in Internet advertising. First conducted in 1999, it is the first and only competition dedicated exclusively to online advertising. Entries in 14 categories are judged on seven criteria: creativity, innovation, impact, design, copywriting, use of the medium and memorability.
“We are honored to be a winner of the 2013 IAC Award, particularly since the whole concept of our brand advocate platform has its roots in Internet marketing,” said Kristi White, Vice President, Global Sales Strategy for Flip.to. “As social networks continue to grow and consumers find even more creative ways to use the Internet, the power of social connections will become more valuable. Flip.to is uniquely positioned to help hoteliers use those connections to increase bookings and maximize revenue for their properties.”
Available in multiple languages, the Flip.to solution encourages guests to spread the word about their upcoming trip at the time of booking and beyond. By engaging each guest’s social networks with a unique, personalized experience, the Flip.to platform is able to convert these social interactions into new bookings and grow the hotel’s marketing database of potential future guests.
Since most consumers inherently trust the opinion of friends, relatives and colleagues in their social network far more than traditional advertisements or anonymous hotel review sites, Flip.to taps into that sentiment, transforming hotel guests into a huge, enthusiastic and trusted marketing force.
