Mexico's ultra low-cost airline selects Fusion to enhance ancillary services experience online.
RICHMOND, VA. – Fusion, a company that drives the increased performance of ancillary products for global travel companies, has been hired by Mexican airline VivaAerobus to improve ancillary product sales. Fusion’s role will involve implementing an online ancillary product strategy that uses real-time segmentation along with product scoring and real-time decisioning. This integration will enable VivaAerobus to present intelligent ancillary options in the booking path for the purpose of improving the overall customer experience and achieving higher purchase rates.
VivaAerobus is the only airline in the Mexican market with an ultra low-cost model that offers up to 50 percent lower fares than their competitors. The airline was created with the combined expertise of IAMSA, Mexico’s leading company of ground transportation services, Irelandia, the investment vehicle of the Ryan family, founders of Ryanair. Working with Fusion will allow VivaAerobus to provide customized ancillary product options tailored to the traveler while elevating its consumer proposition.
Fusion’s services for VivaAerobus will be highlighted by Purchase Point Optimization, a core offering that allows each consumer to be presented with relevant ancillary products tailored to fit their individual travel experience. The optimized offers that Fusion will present throughout the trip will include Fare Freeze, Seat Assignment, Express Check-In, Luggage, Transportation Services, Parking, Meals, Insurance, and more.
“Our customers trust us to provide low-cost fares that can be booked on our easy-to-use website,” said Lee Barrett, Head of Ancillary Services at VivaAerobus. “Fusion’s ancillary product optimization will help us vastly improve the value of our customer sales interactions and provide better purchasing experiences for those who are looking to customize their trip using our large array of ancillary services.”
“We are pleased that international carriers continue to select Fusion for the personalization of ancillary product offers on a real-time basis,” said Bob Dufour, President of Fusion. “VivaAerobus and its passengers will benefit greatly from our ability to personalize ancillary product offers for them.”
During the engagement with VivaAerobus, Fusion will deliver a proven ancillary optimization program driven by their team of marketing, optimization and analytics experts and an advanced real-time decisioning platform integrated within the VivaAerobus booking path. Through this integration, VivaAerobus will seamlessly offer intelligent ancillary products for passengers throughout the entirety of their journey.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
