This unique agreement between two of Ireland’s largest and most successful digital brands will offer Irish and international advertisers an innovative opportunity to target campaigns at, and access, the 1.2m unique daily users on Ryanair.com via the Independent Digital Sales team.
Independent Digital announced a major new partnership with Ryanair, which will see the Independent Digital Sales Team assume responsibility for selling the entire online display inventory on Ryanair.com, Europe’s largest travel website.
This unique agreement between two of Ireland’s largest and most successful digital brands will offer Irish and international advertisers an innovative opportunity to target campaigns at, and access, the 1.2m unique daily users on Ryanair.com via the Independent Digital Sales team.
Independent Digital, part of the INM Plc Group, owns and manages 18 premium quality online publishing websites, including Ireland’s leading news site, Independent.ie; along with a number of market-leading classified and dating sites.
Making this announcement, Eileen Ruddy, Independent Digital Group Online Sales Director stated that she is delighted to now represent Europe’s leading travel website. “We will now be in a position to offer exciting new opportunities and tailored new advertising solutions to our valued clients on the Ryanair.com website. We have some very interesting plans in place, some of which will incorporate the Ryanair.com inventory within the Independent Digital Network. This is a very exciting development for Independent Digital and we are looking forward to working with a brand as renowned as Ryanair’s.
“The unique synergy between both market-leading brands means that the Independent Digital team can now offer totally unique propositions for our advertisers. This partnership is built on the quality of content, great value and unique engagement delivered by both online brand experiences to our consumers, in addition to the market penetration and extent of reach Independent Digital now has across both market audiences”.
Ryanair’s Director of Commercial Revenue, Garry Walsh, said: “Ryanair is Europe’s largest airline and we will carry over 80m passengers this year, while attracting 1.2m daily users to the Ryanair.com website, Europe’s biggest travel website. This offers an enormous marketing opportunity for prospective advertisers and we are pleased to announce this partnership with Independent Digital and look forward to forging a successful relationship together, as Ryanair continues to grow across Europe.”
Photo caption (Left to right): Eileen Ruddy, Group Online Sales Director, Independent Digital, Julian Hecksher, Online Sales Manager, Independent Digital and Garry Walsh, Director of Commercial Revenue, Ryanair.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
