Campaign provides significant rewards to meetings and incentive planners.
SAN JUAN – Spring has sprung and what better way to get the season off to a running start than with Meet Puerto Rico‘s new Escape the Meeting Blah! campaign – rewarding meeting and incentive industry planners for booking groups at member hotels and resorts in Puerto Rico between April 1 and May 30, 2014.
Promotion bookings for groups of any size and meetings on any date will receive $15 per room night for their meeting in Puerto Rico if contract is signed during the promotion period. Also, meeting planners will be entered into a drawing to win one of five pre-paid $5,000 gift cards. In addition, as an extra incentive, meeting planners with confirmed bookings of 500 room nights or more, will be invited to a “knock-your-socks-off” rewards trip to Puerto Rico.
“We offer the requisite rooms, conference offerings, state-of-the-art technology and airlift that are necessary to compete,” said Milton Segarra, President and CEO, Meet Puerto Rico. “We also offer a culture rich destination providing the total immersion that planners are seeking. And, we are on a tropical island, in the Caribbean. No passport needed.”
The campaign also includes a built-in charitable donation to The Ricky Martin Foundation – a group who advocates for the well-being of children around the globe in crucial areas such as education, health and social justice. “We know that planners today want to provide experiential trips and to work with a destination active in Corporate and Social Responsibility,” said Segarra. “Escape the Meeting Blah! Campaign provides that platform with friendly competition, built in CSR, and substantial rewards all wrapped up in a destination that offers experiences groups are seeking for a successful meeting.”
Close to 30 hotels and Destination Management Companies (DMC) are participating in this year’s first promotion.Escape the Meeting Blah! campaign is valid for bookings with signed contracts dated April 1 to May 30, 2014.
This effort is the second Meet Puerto Rico branded promotion since its launch late last year. Meet Puerto Rico’s ‘Dial & Smile’ campaign, a two-day selling event with hotel partners in November, produced 81 group bookings representing 48,258 room nights. The Escape the Meeting Blah! campaign is positioned to be even more successful.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
