The airline has also started introducing a number of ancillary services on board in order to improve the customer experience and satisfaction and increase ancillary revenues.
Air Malta has upgraded its range of products in both its economy and business classes as part of a “We Care More” initiative. Through this change, which will give more choice to customers, the airline is moving forward to meet the needs of contemporary travellers.
The new product range has been upgraded following the feedback and comments received from customers.
Commenting on these changes Chief Executive Philip Micallef said: “Today marks an important development and a significant milestone for Air Malta. We have made many product changes to offer customers more choice and flexibility. Our passengers will be able to get what they pay for at the price they choose. Air Malta understands that customers look for peace of mind when flying, and do not want to be worried and ripped off with luggage charges or other extra fees.”
“We have lowered all our fares on all routes for travel as from 1st September offering savings of up to €54 than the currently available round trip fares. We have also re-introduced child and infants discounts, changed from a baggage weight concept to the piece concept and increased luggage weight allowances. What’s important is that our basic fare still includes a piece of 20kg luggage allowance and a small snack, in contrast with what most carriers offer,” added Mr Micallef.
The Economy Class has been split to three tiers; Simply Fly, Best Value and Spoil Yourself. Business Class has another three product categories that customers can from now on choose; Business Basic, Business Value, and Business Anytime. Each category offers customers various benefits. Depending on their requirements clients can opt to select their seats at the time of booking, have extra luggage allowances and flexibility in changing dates of travel among other options.
Changes were also made so that Air Malta’s website will be the most attractive channel in terms of pricing.
The airline has also started introducing a number of ancillary services on board in order to improve the customer experience and satisfaction and increase ancillary revenues.
Other service improvements are in the pipeline including a mobile device booking option, a more responsive website and a one month fare calendar that will offer more transparency to customers whilst booking on www.airmalta.com.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
