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New survey reveals preferences of North Americans planning to travel to Europe

In over 50% of instances, travel destinations were selected because the traveler had “been there before.

PORTLAND, MAINE – Results of a new survey conducted by Auto Europe, one of the car rental industry's first aggregators, reveal that over 40% of North Americans planning to visit Europe in the next 12 months do so as part of an annual trip. These results were gathered to learn more about the travel preferences of North Americans. The survey revealed that these travelers will most likely be accompanied by a family member in a group of 2 or 3.

The survey also provided insights into how European travelers select their destination. As illustrated in the graph, in over 50% of instances, travel destinations were selected because the traveler had "been there before." Of those planning to rent a car while abroad, 57% stated that they typically book their car rental reservation 2+ months in advance and do so because they want the best price and "want to feel relaxed leading up to their trip."

"We were not surprised to hear that so many of our customers are frequent travelers to Europe," said Imad Khalidi, Auto Europe's President & CEO. "Our expertise in the European market helps ensure our clients have a smooth rental experience, and we go to great lengths to ensure that we have the types of vehicles they are looking for even in peak travel months."

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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