On June 20 Swoop is hitting the runway with brand-new uniforms.
CALGARY – Swoop unveiled their official crew uniforms. With only one week to go until Swoop's June 20, 2018 inaugural flight from Hamilton, ON to Abbotsford, BC, the unveiling of the Swoop uniforms has been much anticipated. Following Swoop's recent livery reveal many have wondered just how prominently the Swoop uniforms will feature the airline's magenta brand colour.
"We set out to create a uniform that was comfortable, versatile and stylish, while keeping costs low," shared Swoop's Kellie Farrer, Sr. Leader, Inflight. "I'd describe the uniform as a modern take on classic styles. The staple uniform pieces have a monochrome palette that is accented with the signature Swoop magenta so you get a little bit of fashion and a lot of function."
Pilots will sport their choice of short or long sleeved collared grey shirts paired with charcoal pants and an optional black zip-up cardigan with button tabs for their epaulettes and stitched pin-holes for their pilot wings.
In the spirit of keeping it casual, the pilot uniforms will not include a hat or tie.
Cabin Crew Uniforms
Cabin Crew members have several uniform options including a comfortable charcoal grey dress, or pants that can be paired with a short or long sleeved white collared shirt. These options can be accessorized with a black or magenta belt, custom Swoop neck scarf, cut-away cardigan or zippered cardigan. A custom dress with a mandarin collar is currently in production and will be added and unveiled in the fall.
Customer Service Agent Uniforms
Customer service agents will wear their own black or charcoal pants with the same white collared shirts that cabin crew members wear. The white button-down collared shirts include details like a Swoop rondelle logo embroidered on the sleeve and grosgrain piping on the collar.
Swoop's official uniform collection also includes:
Swoop branded Crew luggage and insulated lunch kit
- A form fitted black jacket with embossed Swoop rondelle logo on the left chest, thumb hole sleeves, and small magenta accents including a logo zipper pull and neck tab.
- A black down jacket for cold Canadian winters
- A grey and magenta Swoop lanyard
- Bronze pilots wings
- Silver brevet-style name badges for cabin crew and customer service agents
Now that the Swoop livery and uniforms have been officially unveiled, Canada's first true ultra-low-cost carrier is truly ready for the runway.
Swoop makes travel easy with their new mobile app
Swoop has also launched their mobile app in preparation for first flights, taking off June 20, 2018. With a mission to make travel easy, affordable and accessible for Canadians, offering travellers the convenience of a mobile app was a must-have for Canada's first true ultra-low-cost carrier (ULCC). The app is available for iOS 10 or newer, and Android 5 or newer, and can be downloaded from the App Store or Google Play.
"We live in an increasingly digital world, so providing our travellers with a mobile app to make the travel experience more convenient was paramount for Swoop," said Steven Greenway, President and Chief Executive Officer of Swoop. "The app also allows us to offer inflight entertainment and WiFi connectivity through Swoop Stream, and that's a key differentiator for a ULCC."
The initial version of the app hosts a suite of functional features to make the Swoop travel experience seamless. Travellers can expect to see regular app updates as new functions and features are released.
In addition to being able to access for-purchase WiFi and entertainment amenities, the Swoop app allows travellers to quickly and easily book flights, manage bookings, check-in, view boarding passes, and track flights.
The "my trips" feature of the app gives users important information about upcoming trips. With the tap of a finger, users can view their itinerary, manage their flight or retrieve their boarding pass.
The "mobile check-in" feature saves travellers time at the airport, by avoiding lines and checking-in virtually. This option allows travellers to check-in up to 24 hours prior to the departure time. It gives the option to view and download an electronic boarding pass as well as a last chance to choose flight options, before arrival at the airport.
The "flight tracker" feature gives real-time updates on any Swoop flight. Users can check on flight status to see if a flight is on time, early, delayed or cancelled.
The "Swoop Stream" feature connects travellers to for-purchase inflight entertainment amenities including the latest movies and television shows streaming on Swoop flights. That means access to hundreds of hours of streaming content. WiFi connectivity is also available onboard and can also be purchased through Swoop Stream.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
