Customers who mistakenly booked through an OTA can now also check whether they have been overcharged by using Ryanair’s Price Checker tool which was launched in April.
Ryanair called on customers to always book directly on the Ryanair website or App following further evidence of anti-consumer practices by certain Online Travel Agents (“OTA”s). Ryanair has been notified by customers of a bogus “discount” scam, where customers purchase “discounted” Ryanair flights through a scam OTA, which has no affiliation to Ryanair. This bogus OTA uses the customer’s payment details to secure their flight booking, before storing the customer’s payment details for fraudulent use at a later date. Ryanair cautions customers to be wary of this scam and only book Ryanair flights on Ryanair.com / Ryanair app.
Customers who mistakenly booked through an OTA can now also check whether they have been overcharged by using Ryanair’s Price Checker tool which was launched in April. This Price Checker tool has been used by more than 50,000 customers to date and allows customers to compare how much they paid to an OTA vs. what Ryanair received for the booking. The OTA business model operates by applying mark-ups to flights and flight products, which means that customers can pay up to 40% more for the same offerings, than if they had booked directly on the Ryanair website or app.
Ryanair advises customers to always book direct on the Ryanair website or app. In addition to overcharging customers, OTAs may also block Ryanair from receiving essential customer contact and payment details by providing Ryanair with fake email addresses and virtual credit cards to complete bookings. Earlier this year, Ryanair introduced the “Verified Seal” to further protect customers. The Verified Seal is a guarantee for customers that they are booking directly with Ryanair and is displayed as a branded tick on the Ryanair website and app ONLY.
Ryanair’s Director of Marketing, Dara Brady, said: “This latest OTA scam is yet another reason why passengers should always book direct. Online travel agents are selling our flights but have no commercial agreements with us to do so, and any screen scraping of our website is in breach of the terms of use of www.ryanair.com. In response, we launched the Verified Seal on the Ryanair website and app earlier this year to help customers avoid the pitfalls of booking with online travel agents, who often overcharge, and may provide incorrect customer information which prevents Ryanair from dealing directly with its passengers.
This was launched in conjunction with our Price Checker tool, in an effort to bring to light the unnecessary mark-ups that online travel agents are charging customers. Over 50,000 customers have used the tool and next time these customers will book directly to avoid being overcharged.
Ryanair will continue to raise awareness around the issues associated with OTAs to protect customers from these unlawful practices and we call on consumers to be wary of fake offers of discounted Ryanair flights and to always book directly on the Ryanair.com website / app to access the lowest fares and direct Customer Care.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
