Ryanair has engaged in several legal cases across Europe against screenscraper websites such as eDreams to prevent consumers from being deceived and subjected to false prices and hidden charges.
Ryanair announced that it had launched High Court proceedings against both eDreams and Google to stop them misleading consumers by advertising non-existent Ryanair fares via the eDreams website and Google search adverts. These practises are prohibited by consumer legislation. As a result, Ryanair has also put the Competition and Consumer Protection Commission on notice of the proceedings.
Screenscraper website eDreams has been allowed by Google to use the misleading subdomains “Ryanair Cheap Flights” and “www.Ryanair.eDreams.com”, and a copycat website with identical Ryanair branding, in order to deceive consumers into visiting the eDreams website, and booking with eDreams at inflated fares.
Ryanair has engaged in several legal cases across Europe against screenscraper websites such as eDreams to prevent consumers from being deceived and subjected to false prices and hidden charges. Consumers are also faced with a range of problems when booking through eDreams, such as checked in bags not being recorded, contact details being omitted and additional passengers not being recognised or added to the booking.
Ryanair has no issues with Google selling advertising space, but has repeatedly called on Google to enforce transparency on its online advertising following numerous complaints from Ryanair customers who were deceived into buying on the eDreams website when they thought they were booking on Ryanair.com. Following Google’s refusal to stop these false advertising practices (which are in breach of Google’s own code of conduct), Ryanair has been left with no alternative than to take legal proceedings against both eDreams and Google in the Irish High Courts.
Ryanair’s CMO Kenny Jacobs said: “This Google/eDreams action is a repeat of a recently successful German court ruling which has outlawed eDreams deceptive advertising in Germany. This deception and mis-selling has led to a surge of consumer complaints and leaves Ryanair with no choice but to take legal action against both Google and eDreams, who continue to use Google search adverts to deceive consumers into booking Ryanair flights on the eDreams website at inflated fares. Both the subdomain eDreams uses, and the branding and design it employs on this site, are a deliberate attempt to dupe consumers into thinking they are directly booking Ryanair’s low fares.
Ryanair has no commercial agreement with eDreams, who continue to advertise false fares and unlawfully mis-sells Ryanair fares with hidden handling fees. Our repeated calls for greater Google advert transparency, or for Google to comply with their own code of conduct, have been ignored, and in order to prevent 1,000’s more consumers being misled on the Google search engine, we have commenced these High Court proceedings.
We have no problem with Google charging advertisers on its paid search function, but we expect Google to ensure that this advertising is honest and transparent (namely that eDreams advertises as “eDreams” and not as Ryanair), which is what Google’s own code of conduct requires and which will prevent more ordinary consumers being deceived by this false and unlawful advertising scam. The German courts have already outlawed this eDreams false advertising, and its time the Irish and UK courts did the same to protect consumers.”
Ryanair welcomes changes to eDreams / Google serach display
Ryanair welcomed yesterday changes made to the eDreams display on the Google search page, less than 36 hours after Ryanair initiated legal proceedings against both eDreams and Google to stop consumers being deceived. The eDreams paid advertising has been amended to now read ‘Ryanair Flight on eDreams’, instead of ‘Ryanair: Cheap Flights’.
Thousands of customers have complained to Ryanair in recent months after booking false fares with hidden fees on the misleading subdomain “Ryanair.edreams.com”, a copycat website which features identical Ryanair branding, in a blatant attempt to dupe consumers. This ongoing deception leads to consumers encountering a range of problems, such as checked-in bags not being recorded, contact details being omitted and additional passengers not being recognised or added to the booking.
Ryanair issued legal proceedings in the Irish High Court on Monday and welcomed the minor change to the eDreams display, which it hopes will be the first step in a successful campaign to prevent any more consumers being misled.
Ryanair’s CMO Kenny Jacobs said: “We note and welcome this small but immediate impact our legal action has had. This issue cannot be ignored any longer, with thousands of consumers being deceived into booking false fares with hidden fees and we have reiterated our calls for more transparent online advertising from both eDreams and Google.
While this is a step in the right direction, our campaign will continue until these deceptive practices are fully eradicated. We have no issue with Google charging advertisers on its paid search function, but this must be done in an open and transparent manner and in line with Google’s own code of conduct. Consumers can rest assured that we will continue to fight on their behalf.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
