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Seatrade Cruise Global unveils 2018 program

Highlights of the 2018 program include an Innovation Case Study series in the new Cruising Innovations Theater, regional spotlights and the second annual Seatrade Cruise Global Safety and Security Symposium.

NEW YORK – Seatrade Cruise Global, the leading annual global business-to-business event in the cruise industry, has revealed its full 2018 conference program. Available at, this year's program will provide a platform to discuss topics and issues in cruising led by top executives, industry experts and thought-leaders. The 2018 edition marks the third year for Seatrade Cruise Global in Fort Lauderdale and the Broward County Convention Center taking place 5-8 March 2018.  

Highlights of the 2018 program include an Innovation Case Study series in the new Cruising Innovations Theater, regional spotlights and the second annual Seatrade Cruise Global Safety and Security Symposium. Over 25 panels are scheduled over four days delivering the most wide-ranging program to date.

"Seatrade Cruise Global 2017 featured a record number of cruise executives in attendance facilitating even more business between exhibitors and the industry than ever before," shares Chiara Giorgi, Brand Director for Seatrade Cruise Global. "Our programming team has once again outdone themselves to create an even more comprehensive schedule of panels to attract industry leaders and decision-makers to Seatrade Cruise Global 2018."

Seatrade Cruise Global 2018 will kick off on Monday 5 March, with the World Cruise Tourism Summit Part I – Striving to Deliver Authentic Experiences and the Future of the Shorex Industry. This roundtable discussion of cruise lines, tour operators and shore excursion authorities will dive into how brands can collaborate with a variety of stakeholders, look at partnerships differently and the challenges and success stories behind delivering authenticity. The afternoon World Cruise Tourism Summit Part II will delve into geo-politics and discussions on port planning and improvement. 

Tuesday 6 March, always the most-anticipated day at Seatrade Cruise Global, will begin with the 2018 State of the Global Cruise Industry keynote showcasing the CEOs of the world's largest cruise lines as they discuss growing capacity demand, ship deployment as well as geo-political challenges and technology advances. Additional details on the keynote will be revealed in the coming weeks.

Featuring eight different sessions throughout Tuesday, the conference will debut the new Innovation Case Study Series in the new Cruising Innovations Theater. The first program will be Enhancing the Onboard Culinary Experience, serving up shipboard dining trends. Cruise lines continue to advance the dining experience hiring seasoned chefs and crafting creative partnerships to deliver a wider range of local, fresh and healthy options onboard. This interactive cooking demonstration will address the challenges of a more discerning and diverse guest palate than ever before.

Another panel aimed at marketing and sales executives will look into the cruise world's crystal ball. Getting Out of the Cruising Bubble and Attracting the Consumer of Tomorrow will be a two-part session led by a business futurist followed with a roundtable panel of cruise industry veterans discussing how to attract that elusive "non-cruiser" to a holiday at sea.

Additional highlights of the day two will be Innovation Case Study II on Customer Experience Demos – Virtual Reality and Artificial Intelligence and the Safety and Security Symposium panel discussing Polar and Expedition Cruising Safety & Stewardship.

Wednesday 7 March features a full day of programming and opportunities led by the continued Innovation Case Study Series. A new session titled Enhancing Your Brand with Art and Interior Design – Defining ROI and Trends in Cruise Ship Entertainment will debut as part of the series incorporating experts across multiple disciplines.  Another highlight of third day programming will be the regional spotlights on markets including The Future Outlook for Caribbean Cruising and Asia/Australasia. The Seatrade Safety & Security Symposium will be dedicated to this sector offering multiple programs on Wednesday including The Future For LNG Powered Cruise Ships & Environmental Initiatives to Reduce Emissions session.

The final day of Seatrade Cruise Global 2018, Thursday 8 March, will bring experts from two trending areas to the cruising world. Hospitality Case Studies – Digital Experience will review the best practices of leading land-based companies communicating with consumers online.  Top Travel Bloggers Speak Out will share insight in the Cruising Innovations Theater and will cap off Seatrade Cruise Global's most comprehensive program to date.

The complete conference schedule can be found at Seatrade Cruise Global's website. The website includes sections on registration details and deadlines for attendees, exhibitor and media resources, as well as travel information and a contact section for UBM, owner of the Seatrade Cruise Portfolio.

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