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This is where Britons will go on holiday post lockdown

Majorca is the most popular holiday destination for holiday-making Britons of any size (solo, in pairs and in groups).

loveholidays.com analysed travel data of more than 850,000 holiday bookings made in 2019 from Loveholidays to figure out where Brits are most likely to travel next. 

The research reveals: 

  • Majorca is the most popular holiday destination for holiday-making Britons of any size (solo, in pairs and in groups). 
  • Majorca is the destination where groups are most likely to travel to. 

Majorca is the most popular and likely holiday destination for Britons 
As many as 10% of group travellers went to Majorca in 2019 with five other Spanish island and mainland destinations all appearing in the top 10. It’s equally popular with solo travellers and people travelling in pairs too, with 6.4% of solo travellers going there and 6.9% of couples.

Destination Country % of travellers
 Majorca  Spain 10.00%
 Antalya  Turkey 7.10%
 Tenerife Spain (Canary Islands) 5.90%
 Algarve Portugal 5.70%
 Costa Brava Spain 4.60%
 Costa Blanca Spain 4.50%
 Dalaman Turkey 3.80%
 Red Sea Egypt 3.50%
 Lanzarote Spain (Canary Islands) 3.40%
 Costa del Sol Spain 3.10%
 

Looking at the top 10 locations for groups (per 100k travellers), we found that Majorca is the destination groups are most likely to visit for their next holiday. 
 

Destination Country Travellers per 100k
 Majorca Spain 10024
 Antalya Turkey 7080
 Algarve Portugal 5721
 Costa Brava Spain 4560
 Crete Greece 3037
 Rhodes Greece 2651
 Fuerteventura Spain 2518
 Aegean Coast Greece 2204
 Paris France 1664
 Costa Dorada Spain 1592

This map shows the most likely location (per 100k people) to visit each European country.

  • Liverpudlians are more likely than Brits from any other hometown to travel to Spain, Portugal and France.
  • People from Dundee in Scotland prefer Germany. 
  • People from Luton, Sutton and Croydon would head to Scandinavia. 

This map shows where Britain’s different generations are most likely to go on holiday.

  • Baby Boomers will most likely flock to Spain and Portugal.
  • Millennials favours staycations in the UK and exploring the Nordics.  
  • Gen Z will head to France, Germany and Poland.

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network | Website

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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