A study released last week by the industry trade group
A study released last week by the industry trade group
This research suggests that vacation owners are one important segment of the traveling public just as likely to travel across the country as they are to drive across town for vacation, said Howard Nusbaum, president of ARDA.
The survey also found that 10 percent of owners who were not considering buying additional weeks prior to September 11, have since considered doing so. With an estimated three million vacation owners in the U.S. alone, that would amount to over 300,000 new purchases.
These findings quantify a real commitment to vacations, said Marriott Vacation Club International president Stephen P. Weisz. We hear this everyday in speaking with our owners and recognize that roughly 40 percent of our business comes from these owners either purchasing directly or referring their friends and family.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
