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New survey reveals the priciest destinations in Florida for hotels

A comparison of hotel rates in 30 destinations in Florida.

Marco Island, a barrier island located close to the city of Naples, is the most expensive destination in Florida for hotel stays, according to a new survey by

The survey compared hotel rates across 30 popular Florida destinations for the period February-March 2023 – typically the high season for most destinations in the Sunshine State.

In Marco Island, travelers will have to spend an average of $439 per night for the most affordable double room. Only hotels located close to the beach (or in downtown) and rated at least 3 stars were considered for the survey.

Sarasota and West Palm Beach rank as the second and third most expensive destinations, with average rates of $435 and $425, respectively. Significantly more affordable is Miami Beach , with an average rate of $185 per night – more than 50% cheaper than the priciest beach destinations.

With an average rate of $145 per night, the state capital of Tallahassee came out as one of the least expensive destinations. Cheapest overall were Panama City Beach and around Disney World in Kissimmee, where you can find a room for around $100 per night.

Compared to 2018, when the equivalent data was last collected, hotel rates in Florida are up by about 20% on average. Sarasota (+59%) and West Palm Beach (+63%) show the biggest price increase, while rates in certain destinations such as Downtown Miami (-5%) or Panama City Beach (-4%) have creeped down.

The following table compares 30 Florida destinations. The prices indicated reflect the average rate for the cheapest available double room (in a minimum 3-star hotel) at each property for the period spanning February 1 through March 31, 2023.

  1. Marco Island $439
  2. Sarasota $435
  3. West Palm Beach $425
  4. Sanibel Island $387
  5. Key West $375
  6. Delray Beach $354
  7. Naples $350
  8. Pompano Beach $344
  9. Key Largo $276
  10. St. Pete Beach $273
  11. Islamorada $268
  12. Fort Myers Beach $265
  13. Cocoa Beach $245
  14. Clearwater Beach $245
  15. Tampa $236
  16. St. Petersburg $230
  17. St. Augustine $226
  18. Downtown Miami $224
  19. Fort Lauderdale $205
  20. Downtown Orlando $185
  21. Miami Beach $185
  22. Hollywood $184
  23. Pensacola Beach $176
  24. Daytona Beach $174
  25. Jacksonville $170
  26. Miramar Beach $154
  27. Fort Walton Beach $150
  28. Tallahassee $145
  29. Panama City Beach $103
  30. Kissimmee (Disney) $94

The survey was conducted at the end of January 2023 using hotel comparison website Kayak. For 30 popular destinations in Florida, the average price for the cheapest available double room in a hotel or inn was established for the months of February and March. Only hotels located close to the beach, or in the city center/downtown were considered for the survey. Moreover, only hotels rated at least 3 stars and with positive average customer reviews (at least “good” on Kayak) were also considered. Please note some popular destinations in Northern Florida (e.g. Pensacola Beach and Miramar Beach) reach their peak season during the summer months.

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Tatiana is the news coordinator for TravelDailyNews Media Network (, and Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.