Seoul is the most hyped city on TikTok, with over one billion hashtag views. Europe dominates TikTok’s most hyped cities, with five locations in the top ten, including Paris, Barcelona, Amsterdam, Rome and Istanbul. Seoul is more popular than Paris on TikTok with over half a billion hashtag views.
With the summer of 2023 in full flow, new data reveals the most hyped cities to visit on TikTok.
Research conducted by JeffBet has crunched the numbers to see which city has the most hashtag views on TikTok and is, therefore, the most popular to visit this summer. The following hashtags were combined with each city as the prefix: #travel, #travelguide and #travel2023.
| Rank | City | Hashtag Views |
| 1. | Seoul | 1,000,931,500 |
| 2. | Paris | 481,305,224 |
| 3. | Barcelona | 101,882,604 |
| 4. | Amsterdam | 72,201,405 |
| 5. | Singapore | 62,890,900 |
| 6. | Bangkok | 34,386,100 |
| 7. | Rome | 29,500,000 |
| 8. | Istanbul | 28,580,845 |
| 9. | New York | 24,338,600 |
| 10. | Tokyo | 23,666,700 |
1. Seoul, South Korea
With over 1 billion hashtag views on TikTok, Seoul in South Korea has been named the most hyped TikTok destination to visit this summer. Explore the traditional markets and savour some bulgogi, or dive into Korea’s thriving entertainment scene at the NANTA theatre.
2. Paris, France
The City of Love comes in second place on the list. Paris has accumulated 481,305,224 hashtag views on TikTok, less than half of the views Seoul achieved. #Paristravelguide has a staggering 72 million views on TikTok, whilst the Eiffel Tower has 2.8 billion hashtag views, with creators keen to show the real magic of Paris, especially at night.
3. Barcelona, Spain
Spain’s cultural capital Barcelona is the third-most hyped city on TikTok, with 101,882,604 hashtag views. The world’s largest unfinished cathedral, Sagrada Familia, has 336.9 million hashtag views on TikTok, making it one of the city’s most viewed attractions.
4. Amsterdam, The Netherlands
Amsterdam is the fourth-most hyped city to visit this summer on TikTok, with 72,201,405 hashtag views. TikTokkers are flocking to the city for its picturesque canals and historic buildings, making it the perfect place for a summer city break. The historic Anne Frank’s House is the perfect activity for history buffs visiting Amsterdam, and with 67.4 million hashtag views on TikTok, it’s one of Amsterdam’s must-see attractions.
5. Singapore
This summer, Tiktok’s fifth-most hyped destination for travellers is Singapore, with 62,890,900 hashtag views. The Garden City’s lush green spaces and futuristic skyline make it perfect for those wishing to experience a clean, modern city full of culture. Users on TikTok have encouraged foodies to indulge in the local cuisine, particularly the Hainanese chicken, which has over 30.4 million hashtag views on TikTok.
6. Bangkok, Thailand
The sixth-most hyped city on TikTok is Bangkok, which has 34,386,100 hashtag views, whether it’s to live the life of the party or be fully immersed in the bustling streets and floating markets. Bangkok is steeped in history, so visiting the Temple of the Emerald Buddha and admiring the spectacular Grand Palace is a must.
7. Rome, Italy
With 29,500,000 hashtag views, Rome is the seventh-most hyped city to visit on TikTok. Home to the Colosseum, Pantheon, and Trevi Fountain, Rome has no shortage of historical attractions. Paired with an iconic Italian gelato or freshly poured espresso, there is no better place to be this summer.
8. Istanbul, Turkey
Istanbul ranks as the eighth-most hyped city on TikTok. Istanbul has 28,580,845 hashtag views on the platform, with TikTokkers falling in love with the breathtaking bazaars and tasty cuisine. From baklava to kumpir, the streets of Istanbul are heaven for foodies. #Istanbulstreetfood has 2.8 million views on TikTok and is the perfect place to start when looking for the city’s traditional cuisine.
9. New York, United States
In the ninth spot is New York, with 24,338,600 hashtag views on TikTok. New York is another city for the foodies, and trying a New York-style pizza slice should be on everyone’s list. #NewYorkpizza has 10.7 million views on TikTok, and it uncovers some of the city’s most well-loved spots, some of which have been around for decades.
10. Tokyo, Japan
Japan’s vibrant capital, Tokyo, takes the number ten spot amassing 23,666,700 hashtag views. A tranquillity lies beneath the energetic exterior, with the Hamarikyu Gardens, Shinjuku Gyoen National Park and Ueno Park just a selection of Tokyo’s serene green spaces, all of which have over 5 million hashtag views on TikTok.
A spokesperson for JeffBet said: “TikTok has become the go-to destination for those looking to fulfil their wanderlust. Today, the most liked, viewed and shared holiday destinations online are the ones people will travel to.”
“Nowadays, the travel landscape has completely changed, as people are less inclined to travel somewhere based on an advertisement they see on TV or a brochure. Instead, those seeking a getaway would rather travel to a city visited through the authentic lens of TikTok, because it provides a realistic expectation of what to expect, including advice on each city’s hidden gems and off-the-beaten-track experiences.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
