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InnSpire forms global channel distribution partnership with CNN International Commercial

Strategic alliance allows InnSpire to deliver the world’s number one most trusted news channel and related content to hotels through its advanced IPTV guestroom entertainment system.

STOCKHOLM & WASHINGTON DC – InnSpire, leading provider of a comprehensive technology suite that helps drive a seamless, world-class guest experience for some of the world’s most iconic hotels and brands, announced that it has inked a global channel distribution partnership with CNN International Commercial (CNNIC). The new partnership will provide seamless access to the world’s leading news channel and other content from across the Warner Bros. Discovery portfolio – including CNN International, Cartoon Network, TCM, and Boomerang – through hotel guestroom TVs at properties equipped with InnSpire’s award-winning IPTV solutions.

“Our international channel distribution partnership with CNNIC allows our hotel customers anywhere in the world to bring trusted CNN channels and content to their guests in an easy and uncomplicated way through our IPTV systems,” said Martin Chevalley, InnSpire CEO.

In addition to providing access to licensed channels such as CNN, InnSpire’s interactive guestroom TV solution provides a robust feature set that allows the property to interact with guests and expand customer touchpoints into the guest suites. In addition to streaming personal content and popular apps, such as YouTube, Netflix, Spotify and online games, the guestroom TV is transformed into a virtual concierge, offering a plethora of property information, directions and upselling/purchase opportunities, which can also be accessed through the guests’ own smart devices. This provides properties with added revenue potential, allowing guests to make dining and spa reservations, book tours and order a host of amenities with the click of the remote.

“This global distribution partnership allows us to extend our network to many of the leading hotels, resorts and brands in the world through InnSpire’s award-winning guestroom TV user interface,” said Natasha Raynor, Senior Global Sales Manager CNNIC. “We look forward to working with this dynamic organization to bring best-in-class news and entertainment to hotel guests.”

InnSpire will be showcasing its full suite of digital guest journey solutions at Booth # 2019 at HITEC 2023, taking place June 26-29th in Toronto.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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