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Sabre and Atriis sign agreement to grow corporate NDC bookings


ALTOUR will be the first Atriis client to go live in March. The content will become widely available to all Atriis users during Q2 2024.

SOUTHLAKE, TEXAS, and TEL AVIV, ISRAEL – Sabre Corporation, a leading software and technology provider that powers the global travel industry announced a new agreement with managed travel technology company Atriis and its launch customer ALTOUR to grow Sabre’s New Distribution Capability (NDC) bookings across key global markets.

Under the deal, Atriis will be able to provide its corporate travel customers with seamless access to NDC content that airlines distribute through the Sabre GDS.

“Sabre’s Beyond NDC program is gaining increasing momentum. We’ve signed a number of key NDC deals in recent months like with Air France-KLM, IAG, LATAM and Hawaiian. We have also accelerated on NDC content activations for carriers around the world, including LOT Polish Airlines, Lufthansa Group, Malaysia Airlines and Scandinavian Airlines, who all join the growing number of carriers that distribute their NDC offers in more than 150 markets through Sabre,” said Kathy Morgan, VP, Product Management – Distribution Experiences, Sabre Travel Solutions. “So, we’re delighted to further extend the reach of our NDC content through this new agreement with Atriis. We look forward to enhancing access to NDC content for the corporate travel sector, together.”

With offices in the United States, United Kingdom, and Israel, Atriis is an all-in-one travel management platform that provides travel companies, especially Travel Management Companies (TMCs) and Corporates, with rich multi-source travel content. Atriis, along with ALTOUR, one of the largest travel management companies in the world, collaborated seamlessly with Sabre to extend their NDC offering via Atriis, leveraging collective expertise and innovative approaches to drive advancements in the new airline retailing environment. Atriis is a member of the Sabre Developer Partner Network, enabling the intersection of supply and demand between Sabre and its agency customers using Atriis’ travel management platform.

“We’re committed to providing our Corporate and TMC customers with access to comprehensive NDC itineraries alongside traditional GDS content, empowering them to create customized trips, enhance the shopping experience, and improve operational efficiencies,” said Omri Amsalem, Co-Founder and COO of Atriis Technologies. “We’re thrilled to join forces with Sabre and ALTOUR to become one of the first corporate travel platforms enabling travelers and agents to shop, compare, book, and self-service Sabre’s extensive and growing NDC content directly through the Atriis travel platform.”

“We are extremely excited to be the first TMC with access to Sabre’s NDC content through the Atriis booking platform,” said Gabe Rizzi, President, ALTOUR. “The integration of this groundbreaking technology into our operations will further establish ALTOUR as a leader in the industry as we continue to set new standards for innovation and efficiency in the corporate travel market.”

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.