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Sabre signs new agreement with Red Sparrow Tourism Consultancy to enhance its presence in Egypt

Sabre and RedSparrow teams
Sabre and Red Sparrow teams

This latest agreement further expands Sabre’s geographic footprint in Africa, following a recent distributor deal with SABRON Tech Ltd for key markets in East Africa.

LONDON and CAIRO – Egypt Sabre Corporation, a leading software and technology provider that powers the global travel industry announced a new alliance with Red Sparrow Tourism Consultancy. The deal will give travel agents across Egypt increased opportunities to grow their businesses with Sabre’s intuitive technology.

Through the agreement, Red Sparrow will be licensed to represent and distribute the Sabre brand to travel agencies across Egypt. This will further amplify Sabre’s growing presence in Africa while giving agents enhanced access to Sabre solutions, including Sabre Red 360, which provides a full spectrum of bookable content through a customizable interface. Through Red Sparrow, Sabre-connected agents will also have access to a localized helpdesk in Egypt.

“We’re excited and proud to be combining Sabre’s advanced technology with our deep market support and expertise,” said Tarek Hefny, Country Manager, Red Sparrow. “With continued focus on further, significant growth for the Egyptian tourist sector, it’s more important than ever that travel agents here have access to the industry-leading solutions they need to enhance offers and experiences for travellers while growing their own revenue.”

“Working collaboratively with our travel partners across the globe is incredibly important to Sabre, and for the growth of the wider travel ecosystem,” said Sean McDonald, Managing Director, EMEA, Agency Solutions. “So, we’re delighted to come together with Red Sparrow to provide travel agents in Egypt with the technology they need to make compelling recommendations and create personalized experiences for their travellers through Sabre’s smart workflows.”

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.