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Time more important than money for travelers

Of the more than 350 people who responded to the survey conducted by The GO Group, LLC, men and women responded almost identically, with 64 percent of men and 60 percent of women saying they choose non-stops in order to save time.

CHICAGO – The majority of vacation travelers report that saving time is more important than saving money, according to a joint survey conducted by The GO Group, LLC, an international ground transportation provider and GO Airport Express, a GO Group member company based in Chicago.

Survey recipients were asked whether they prefer to book non-stop flights, even if tickets costs were more expensive, or if they opt for cheapest flights, even if these require extra stops or layovers.

Of the more than 350 people who responded to the survey, men and women responded almost identically, with 64 percent of men and 60 percent of women saying they choose non-stops in order to save time.

One respondent offered a parent’s advice: “My father used to say, you don’t go on vacation to save money or lose weight. He was right.”

Other considerations listed in the comments section included flight times, the overall value of the trip and finding a balance between saving money and time.

“These results indicate that today’s travelers value their leisure time and want to spend more of it on actual vacation than in airports or on board planes,” says John McCarthy, president, The GO Group, LLC. “Finding ways to accommodate those preferences should be a priority for companies in all areas of the hospitality business.”

The GO Group, LLC is a one-stop source for shared-ride shuttles, private cars and sedans. Its members transport some 13 million passengers to and from some 66 airports in the United States, Mexico, Canada and Europe annually. One of the oldest companies in Chicago, GO Airport Express traces its founding to 1853 and the Parmelee Transportation Company, which provided a carriage service between Chicago’s railroad stations and the downtown hotels.

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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