Online travel agency Teletext Holidays has invested heavily in its marketing, with a major turn-of-year television advertisement campaign.
Debuting on 26 December 2019, a ‘Great Deal to Talk About’ TV advertisement will run daytime slots, with 10 and 30-second adverts on music, travel and education channels plus ITV.
Highlighting the conversation that Teletext Holidays has been having with its customers for the past 27 years, the campaign seeks to promote to consumers the ease and value in consulting with their skilled call centre team about their holiday plans. Positioning the Teletext Holidays’ team as the ‘Teletextperts’, the advert reminds viewers that the expert booking team are ready to help them find their perfect holiday.
The advert features a sequence of people in everyday scenarios talking about their holiday plans to someone out of frame. However, each time, there is a discrete and surreal reveal to show that in fact, the person they have been talking to is a Teletextpert agent who is providing expert advice. Highlighting that you don’t need to be sat in front of a device – you can simply call and talk to us!
In a cross-channel approach, ‘A Great Deal to Talk About’ will be supported across online, press, radio, YouTube, display advertising, social media, email marketing, PPC and PR.
Wayne Perks, Managing Director of Teletext Holidays comments: “Over the years, Teletext Holidays has faced increasing competition with many online travel agents changing the way consumers are booking holidays however, we firmly believe having a conversation with an expert offers a differential in the market and this is something that we want to highlight with our new campaign. We are seeking to raise awareness amongst our key target demographic that our travel agents offer a personal touch and have the skills and knowledge to provide recommendations, strengthening our offer to the consumer, while also providing our customers with great value travel deals.”
Daniel Fagg, Creative Director at Designate added, “We've loved working on this job. Teletext have a really unique proposition and offer in this day and age – super talented staff who're on the phone and ready to help find you the best deal for your holiday. And combined with their name, the idea of The Teletextperts was born – a perfect reflection of who they are and what they do. Friendly helpful staff who are there whenever you may need that holiday and can give you a great deal to talk about. At Designate, we came up with the campaign and TV script to reflect this and director Trevor Melvin, produced and shot a fantastic treatment to reflect our slightly surreal and quirky script.”
Teletext Holidays is one of the UK’s leading travel companies providing great-value beach and city breaks to thousands of destinations worldwide. With over 25 years’ experience in the industry, Teletext Holidays strives to provide valued customers with a fantastic range of destinations, hotels, airlines and transfers, for the best possible prices. All holidays, flights and hotel deals are TTA and ATOL protected, so customers can book with confidence.
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