lastminute.com announced the appointment of Vijay Solanki, departing music and marketing director of…
lastminute.com announced the appointment of Vijay Solanki, departing music and marketing director of Shazam Entertainment, as UK marketing director.
Vijay has over ten years experience in senior marketing roles with high profile consumer brands, within Capital Radio, IPC ignite! and Unilever. In his most recent role at mobile music start-up Shazam Entertainment, Vijay was responsible for the UK launch of the brand, product development and the full marketing programme, including music content management and partnerships.
As marketing director at lastminute.com Vijay will form part of the UK management team, with responsibility for the delivery and development of the brand strategy for the combined UK businesses, which include travelselect.com, travel4less.co.uk and eXhilaration.co.uk. He will report directly to the UK MD Helen Webb.
Prior to Shazam Entertainment, Vijay was marketing director at IPC Media`s young men`s lifestyle and entertainment company, IPC ignite!, where he was involved in the relaunch of Loaded and NME and created the biggest ever men`s lifestyle study in the UK. As head of marketing at Capital Radio, Vijay relaunched the flagship brands Capital FM and Capital Gold and co-managed Europe`s biggest pop event, Party in the Park, for which he was awarded a CRCA Marketing Excellence award in 2000, amongst others.
His marketing career began in the FMCG environment of Unilever, where he was responsible for relaunching the Dove brand, followed by RHM, where he was head of innovations.
Commenting on his appointment, Vijay said, One of my primary objectives at lastminute.com will be to drive sales by increasing customer conversion rates and broadening the customer base. Ultimately, this will help drive the whole business forward and keep it in its position as market leader. I`m really looking forward to working with the lastminute.com brand and the team to ensure that the business continues to develop and grow from strength to strength.
Helen Webb, UK managing director of lastminute.com said, Vijay is bright, energetic and has a real passion for what he does. He has an excellent background in marketing for some top brands, which, added to his strong creative mind, will bring innovation and significantly contribute towards the growth of our customer base.
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