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Lufthansa Group advances distribution strategy by launching NDC content in Sabre’s GDS

Lufthansa Group

Following the launch in Italy, Lufthansa Group’s NDC offers are expected to be made available globally in the first half of 2024.

SOUTHLAKE, TEXAS – Sabre Corporation, a leading software and technology provider that powers the global travel industry, announced the rollout of New Distribution Capability (NDC) offers from Lufthansa Group airlines which include Austrian Airlines, Brussels Airlines, Lufthansa, SWISS and Air Dolomiti for Sabre-connected travel agents.

Travel agencies in Italy can now register to Lufthansa Group’s NDC Partner Program; upon activation, they will be able to shop, book and service NDC content using the Sabre Offer and Order
APIs, the agency booking solution, Sabre Red 360, and the online booking tool, GetThere. Following the launch in Italy, Lufthansa Group’s NDC-enabled content is expected to be rolled out globally in waves during the first half of 2024.

“This launch of Lufthansa Group’s NDC offers marks a highpoint of an intense, rewarding and collaborative effort,” said Kathy Morgan, Vice President, Product Management – Distribution
Experiences, Sabre Travel Solutions. “We are happy to partner with Lufthansa Group to make their innovative NDC content available to our community of travel agents, while ensuring a consistent distribution experience, regardless of channel.”

The five Lufthansa Group airlines join the growing number of carriers that distribute their NDC offers in more than 150+ markets through the Sabre GDS. Through its Beyond NDC program, Sabre is innovating to deliver retailing solutions across the end-to-end customer journey, from offer creation all the way to fulfillment.

“This launch is a milestone for Sabre in Europe. It is the third activation of NDC content from EMEA in less than a month and we are only getting started,” said Sean McDonald, Vice President, EMEA, Sabre Travel Solutions. “Now is the time for travel agencies to get ready and take advantage of a world where NDC and traditional content sit side by side – and we are ready to support them. We’ve integrated and normalized EDIFACT and NDC content so that it’s easy to compare and book the right option for your customers with easy processing by their mid and back-office systems.”

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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