Overall, the U.S. hotel industry’s occupancy was up 3.2 percent 65.7 percent, its average daily rate rose 4.0 percent to US$114.67, and its revenue per available room increased 7.4 percent to US$75.30.
HENDERSONVILLE, TENNESSEE — The U.S. hotel industry reported positive results in the three key performance metrics during April 2014, according to data from STR.
Overall, the U.S. hotel industry’s occupancy was up 3.2 percent 65.7 percent, its average daily rate rose 4.0 percent to US$114.67, and its revenue per available room increased 7.4 percent to US$75.30.
“April was a good month for hotels, as we saw the highest RevPAR growth (+7.4 percent) so far this year and the strongest in the last 12 months,” said Jan Freitag, senior VP of strategic development at STR. “In April 2013, RevPAR growth was also 7.4 percent, so this year’s growth was impressive against this tough comparable. ADR grew 4.0 percent, and has been above 3.0 percent each month since January 2011. We expect rate growth to continue unabated for the foreseeable future.
“Supply growth for the month increased 0.8 percent, same as during the last two months, which is a bit surprising as we have thought that supply growth would finally kick up given the strong growth in the under construction pipeline,” Freitag continued. “We fully expect that in the future months, supply will grow at a faster pace. Despite the Easter and Passover calendar shift, demand still grew 4.0 percent, which means the industry sold 3.7 million more rooms this April compared to April 2013.”
Among the Top 25 Markets, Tampa/St. Petersburg, Florida, rose 9.8 percent in occupancy to 75.3 percent, reporting the largest increase in that metric. San Diego, California, followed with an 8.7-percent increase in occupancy to 77.3 percent. Detroit, Michigan (-4.2 percent to 59.8 percent), and Oahu Island, Hawaii (-3.9 percent to 77.8 percent), posted the largest occupancy decreases in April.
Three markets reported double-digit ADR growth: Nashville, Tennessee (+16.1 percent to US$119.60); Miami/Hialeah, Florida (+13.6 percent to US$206.83); and Tampa/St. Petersburg (+11.1 percent to US$121.34).
Seven markets achieved RevPAR increases of more than 15 percent: Nashville (+23.5 percent to US$90.89); Tampa/St. Petersburg (+22.1 percent to US$91.39); Dallas, Texas (+17.8 percent to US$72.99); Orlando, Florida (+17.8 percent to US$89.63); Boston, Massachusetts (+17.4 percent to US$149.68); Denver, Colorado (+15.9 percent to US$82.96); and Miami/Hialeah (+15.8 percent to US$168.07).
Washington, D.C., reported the largest decreases in both ADR (-5.4 percent to US$155.22) and RevPAR (-3.6 percent to US$120.83).
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
