More than 1,500 Nordic business travelers, traveling to Asia and North America, assessed the likelihood that they will use budget airlines on long distance when this will be a reality next year.
In Resegeometri’s latest travel industry measurement (Forecast & Travel Behavior 2013) has more than 1,500 Nordic business travelers, traveling to Asia and North America, assessed the likelihood that they will use budget airlines on long distance when this will be a reality next year.
Based on their experience of budget airlines, more than half of the customers says a definite “No” to use them in this context, which is exactly the same proportion as a year ago. 37% say it’s fairly likely that they will do it, and only 11% say it’s very likely. Most adverse to using budget airlines on long haul are still the Swedish business travelers with 57% (55% in 2011) saying that it’s not at all likely, and the least negative is found in Denmark where a declining share (36%) say it’s not at all likely (42% in 2011).
- Business travelers are still divided into two parts in this context says Jan Borg Vice President at Resegeometri Nordic AB. More than half say NO and half say it is quite or very likely, and they have not changed their mind since the previous poll a year ago.
- But if you draw parallels to the low-cost carriers overall development last decade also business travellers’ approach to budget airlines on long haul will change, but they will not be the first passengers on board.
The survey ”Forecast & Travel Behavior 2013” is one of several independent analysis of the Nordic business travel market carried out annually by the consultancy and analyzing company Resegeometri Nordic AB in partnership with QuickSearch Sweden AB. The survey is part of Resegeometri’s survey concept NBTB (The Nordic Business Travel Barometer), and gives both projections about the future and how trends and behaviors are changing over time. Close to 3,500 business travelers and decision-makers (in travel related issues) at Nordic companies participated in this year’s ”Forecast & Travel Behavior 2013”.
Resegeometri’s business focus is on Nordic travel industry and Quicksearch’s is with a broader industry perspective carrying out among other things both industry, customer and employee surveys among a large number of Swedish companies using both own method and own soft ware development.
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