Company gives nod to past while illustrating capabilities across complete travel cycle and providing focus for analytics, merchandising and consultancy business areas.
TORONTO, ON – GuestLogix Inc., a leading global provider of onboard retail and payment technology solutions to airlines, rail operators and the passenger travel industry, unveiled new brand assets including new logos, tagline, website and other communication tools to support its growth efforts and reflect its broadened ability to support the end-to-end travel experience. Along with a new corporate look, the company will adopt Powering Ancillary Revenue as its tagline.
“As a company, we hold strong pride in our past, but are sharply focused on the opportunities that lie before us. Our strategy remains firm that GuestLogix’ ability to serve the passenger travel industry goes well beyond the cabin,” said Brett Proud, President & CEO of GuestLogix. “Our position as the clear market leader in processing payments onboard continues to provide a solid foundation for the business and will remain a strong focus at GuestLogix. Moving forward, we are being called upon to play a more holistic payments role in the retail efforts of the passenger travel industry and these new brand assets and business units signal that expansion.”
GuestLogix has spent the past 18 months working directly with travel operators and building long-term global partnerships to identify the advancing retailing needs within the passenger travel industry. The Company has successfully positioned itself to be the payment processor of choice through a variety of new access points and touchpoints such as in-flight entertainment systems, kiosks in the airport, retail solutions in airport lounges, and mobile solutions at multiple touchpoints. As the travel retail industry continues to mature, GuestLogix is shaping the way that travel operators are able to interact and transact with their passengers.
“There has never been a moment in time when travel and retail have been at more of a convergence than right now, and the goal is to elevate the core attributes of the GuestLogix brand to convey our extensive ability to serve the travel retail market,” said Dan Thompson, SVP Marketing, Communications & Investor Relations. “We are taking the steps to strengthen and modernise how we represent ourselves in markets around the world. Our clients, partners, employees and shareholders should expect much more dynamic, interactive content and increased accessibility to information as we continue to build out our new website and new communication tools.”
As part of the company’s rebrand, it has established three distinct sub-brands to operate as concentrated business units that cater to the key focus areas of travel operators and that hold significant growth opportunities for the company. These units and offerings provide substantial market differentiators and leverage GuestLogix’ unique industry expertise. Along with the company’s cornerstone solutions, its Transaction Processing Engine (TPE) and Global Payment Gateway, GuestLogix is now poised to drive increased performance for itself and its customers.
Ancillary Insights
The Ancillary Insights brand will encompass all elements of GuestLogix’ Business Intelligence unit including its Analytics platform and syndicated data initiatives. Ancillary Insights holds one of the most lucrative components of the GuestLogix solution with its comprehensive business intelligence platform. The Ancillary Insights division will expand its scope beyond the onboard environment as it has been designed and developed to provide a holistic view across a travel operator’s entire retail program at all touchpoints in the travel journey.
OnTouch Destination Merchandising
Though not a new brand to GuestLogix, the destination merchandising unit has been given an update to give increased focus on this growing part of the business. GuestLogix now has active clients selling destination content via Flight Attendants onboard the aircraft, onboard rail cars as well as at off board touchpoints throughout the travel journey. Additional deployments, including those through GuestLogix’ in-flight entertainment partners, are expected throughout 2014. Now with multiple access points and at multiple touchpoints, OnTouch Destination Merchandising is poised to drive strong growth in the Company’s near-term results.
Travel RPM (Retail Performance Management)
The industry as a whole has indicated it is now ready to take their current retail performance to the next level. As the industry’s leader in onboard retail technology, GuestLogix is now able to significantly leverage its expertise and employ best practices found within the most extensive and diversified client base in the industry. The division will offer a variety of consulting services including on-site assessments in the areas of operational processes, retail modeling and product benchmarking.
Continued brand development, increased online presence and additional communication vehicles will continue to be developed throughout the coming quarters and will remain tightly aligned with the company’s growth strategy.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
