Leading scuba diving organization aligns with the global travel leader targeting 18-35 year olds.
RANCHO SANTA MARGARITA, CALIF. – Millennials taking time away from their careers, family and friends to travel the world in a quest for once-in-a-lifetime experiences can add scuba diving to the top of their bucket list, thanks in large part to PADI (Professional Association of Diving Instructors). The leading scuba diving organization announced a year-long partnership with Contiki – the world’s number one travel company for 18-35 year olds – combining PADI’s expertise in underwater exploration with Contiki’s aptitude for offering affordable, international and exotic trips to more than 50 countries. As a result of the collaboration, millennial travelers will have the opportunity to discover the underwater world and amazing adventures that scuba diving offers during several new Contiki escorted tours.
“Traveling is a top priority for many millennials, as they want the ability to explore the world on their own terms while sharing it with friends and family every step of the way,” said Kristin Valette, vice president marketing and communications, PADI Americas. “Through our partnership with Contiki, young travelers will have the time of their lives and experience the world from a new perspective -with group trips exploring the two-thirds of the world that’s covered by water- through scuba diving.”
Contiki partners with local PADI Dive Centers and Resorts at various locations around the globe to deliver dive experiences to travelers while on vacation. One popular scuba trip offered by Contiki is the “learn to dive” package, which combines classroom and pool training with dives in nine of the Great Barrier Reef’s best dive sites. In addition, all PADI Divers will be offered exclusive Contiki monthly travel promotions sponsored by PADI Dive Centers and Resorts through contiki.com/padi.
“No two travelers are alike – each person wants a variety of unique experiences available when they travel abroad,” said Melissa da Silva, president of Contiki Vacations. “By partnering with PADI, millennial travelers exploring the world with Contiki will have even more opportunities to dive deeper in every destination, and create their own unique travel story – by land and by sea.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.