The new initiatives to be rolled out over the coming year include leisure PLUS bundle fare including reserved seats, priority boarding & 20kg bag, improved Digital Gift Vouchers service – for personal or corporate gifts, and new aircraft interiors featuring slimline seats, more leg room, coat hooks, LED lighting and less yellow.
Ryanair unveiled its 2016 customer experience initiatives which form Year 3 of its “Always Getting Better” (AGB) programme, as it continues to improve all aspects of the customer experience, through service, digital and inflight developments. The new initiatives to be rolled out over the coming year include:
- Even lower airfares, as Ryanair passes on lower oil savings to its 106m customers
- New aircraft interiors featuring slimline seats, more leg room, coat hooks, LED lighting & less yellow
- Leisure PLUS bundle fare including reserved seats, priority boarding & 20kg bag
- Improved Business PLUS service with more flexible ticketing, more fast-track airports and auto-check-in
- Travel ‘Extras’ bookable in the mobile app – upgrade seats, buy fast-track, book parking or transfers
- ‘One flick’ payment system on the mobile app
- ‘Rate My Flight’ function on the mobile app, rating crew & flights – real-time customer feedback
- Auto check-in (and auto mobile boarding passes) for reserved seat bookings made through My Ryanair
- ‘My Ryanair’ Club – discounts, 24-hour priority access to seat sales
- My Ryanair ‘Top Up’ – top up accounts of friends & family or top up as gifts
- Simplified baggage options – 6 bag booking options (reduced from 108)
- Improved Digital Gift Vouchers service – for personal or corporate gifts
- Destination guides on website, app and emails
- Event & restaurant discounts
- Dedicated Groups website, allowing groups to make & manage their own bookings
- Ryanair Schools Travel – dedicated travel agency for school tours offering savings & more choice.
Ryanair’s Chief Marketing Officer, Kenny Jacobs said: “The continued drive to improve our customer experience has been reflected in the record passenger numbers and load factors we have had over the past 2 years, and we are pleased to launch Year 3 of our “Always Getting Better” programme. While Year 1 and 2 were about fixing the areas customers didn’t like and improving the existing offering, Year 3 will be about digital acceleration and innovation, particularly through our Ryanair Labs digital developments. The one thing that won’t change will be our low fares, and we’ll continue to offer the biggest and best choice of destinations, with the most on-time flights and a fantastic onboard experience, as we grow our fleet, traffic and routes.”
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
