Non-profit marks two decades of breaking down barriers and uplifting communities through travel.
TORONTO, CANADA – Planeterra, leading non-profit dedicated to uplifting communities through travel, announce its 20th anniversary. Since its inception in 2003, Planeterra has been committed to using tourism as a force for good, over the years investing millions of dollars in community tourism enterprises that protect cultural heritage and natural resources. Now, as part of the year-long celebration, Planeterra has launched a campaign to raise funds in support of the next 20 years of impact.
The campaign, aimed at raising $500,000, kicked off last month with overwhelming support from the passionate staff at G Adventures who took the lead as the first group committing to raise $20,000 in support of Planeterra. Remarkably, they achieved their goal in less than a
week and went on to raise an impressive $100,000 demonstrating their unwavering support for Planeterra’s mission.
“Planeterra’s 20th anniversary is a testament to the incredible impact we have made in uplifting communities worldwide through tourism,” said Jamie Sweeting, President of Planeterra. “We are grateful for the support we have received over the years. It is fitting that the staff at G Adventures were the first contributors to our campaign. They have been supporters of our mission from the very beginning, raising hundreds of thousands of dollars over the past two decades and creating lasting change worldwide.”
Funds raised through this campaign will be directed towards supporting Planeterra’s global initiatives, including the growth of the Global Community Tourism Network, investments in community tourism enterprise development, and efforts to address the pressing climate and
biodiversity crises. Planeterra aims to build on its achievements and expand its reach to make an even greater positive impact on communities and the environment.
Tricia Schers, Director of Partnerships and Development at Planeterra, expressed her excitement about the campaign, saying, “This campaign represents a significant milestone for Planeterra. It allows us to strengthen our commitment to communities worldwide and
support sustainable tourism initiatives that generate lasting social, economic, and environmental benefits. We invite individuals and organizations who share our vision to join us in supporting the next 20 years of transformative change.”
Planeterra has worked tirelessly to empower local communities through tourism. By investing in community tourism enterprises and supporting community-led projects, Planeterra has created opportunities for individuals to support their own livelihoods while also protecting their cultural heritage and natural resources.
President of Planeterra, Jamie Sweeting, added, “This anniversary is not only a celebration but also a reminder of the incredible potential of community tourism. Together, we can shape a better future for communities and travelers alike.”
The 20th-anniversary celebration will culminate in the first-ever World Community Tourism Summit, scheduled to take place on September 27th in Peru—the birthplace of Planeterra’s inaugural community tourism enterprise. The summit will gather tourism industry leaders, media professionals, passionate travelers, and innovative thinkers to experience the transformative power of community tourism firsthand.
By supporting Planeterra, individuals and organizations have the opportunity to contribute to a more inclusive and sustainable form of tourism – one that benefits everyone involved. Planeterra invites all those who share this commitment to uplifting communities through
tourism to join them in creating a positive impact for the next 20 years and beyond.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
