New brand embodies how Mondee is setting the new standard for meaningful experiences.
AUSTIN, TEXAS – Mondee Holdings Inc., the high-growth, travel technology company and marketplace with a portfolio of global platforms in the leisure and corporate travel sectors, announces a transformative rebranding as the company moves to connect with travelers and travel planners on a deeper, more authentic level. It’s a new look and new era for Mondee that reflects the company’s adventurous spirit and significant investment in technological innovations to offer unparalleled travel experiences.
Mondee has introduced a host of new customer-centric solutions, including the recent launch of the revolutionary AI-trip planning tool, Abhi – the most powerful and only fully-integrated personal AI travel assistant on the market. Abhi represents a revolutionary leap forward, acting as a personal travel companion dedicated to helping people plan amazing trips like never before. Using state-of-the-art AI technology, Abhi offers a suite of services that take care of the logistics, so travelers can focus on enjoying the journey.
“Our new brand identity embodies our dedication to constantly evolving and improving our services to meet the ever-changing needs of modern travelers,” said Chief Marketing Officer Kymber Lowe. “It’s meant to inspire and articulate Mondee’s purpose, which is to be a customer-focused company that speaks to a wide audience. We are excited to invite customers, partners, and travelers to explore our revitalized brand and embark on a journey of discovery, innovation, and unforgettable experiences.”
The rebranding project is the result of a collaborative effort between Mondee and its New York-based creative partner, Interbrand, which included a top-to-bottom revamp of its branding, logo, colors, voice and messaging. The final result is a visual identity that speaks to Mondee’s technological prowess and also infuses the brand with a captivating personality that resonates with Mondee’s many audiences around the world: travel experts, influencers, small businesses, gig workers and travelers.
Prasad Gundumogula, CEO, Chairman and Founder, Mondee shared, “Our rebrand signifies a remarkable milestone in Mondee’s journey. It represents our unwavering commitment to enhancing the travel experience through technology and our determination to inspire travelers worldwide. It’s not just about aesthetics but a reflection of our passion for innovation, currently culminating in our leading AI applications and spectacular travel marketplace of personalized choices.”
Chris Campbell, Executive Creative Director at Interbrand, added, “Mondee’s rebrand marks a pivotal moment in the brand’s evolution, reflecting its limitless potential to offer new and extraordinary experiences. This is a defining moment for a brand that is ready to set new standards and reinvent its industry.”
Key highlights of the rebrand and website relaunch include:
- New logo: Mondee’s logo has undergone a significant update, now featuring a modern and dynamic design that represents the company’s forward-thinking approach. The logo combines sleek, interconnected lines to form a stylized ‘M,’ symbolizing the seamless integration of travel and technology at the heart of Mondee’s mission.
- Enhanced user experience: The redesigned website boasts a user-centric design, ensuring visitors can effortlessly navigate and immerse themselves in Mondee’s world of possibilities.
- Inspiring and informative content: Mondee’s website and marketplace offer a treasure trove of travel content, inspiring wanderlust and equipping travelers with valuable insights for their journeys, shared consistently on Mondee’s social media platforms.
- Travel path design: With Mondee, our customers move. Inspired by flight paths, arched lines bouncing across the globe from one destination to the next, this design direction amplifies forward movement and opportunity.
- Revamped brand personality: Mondee’s new brand identity exudes charisma, character, and a sense of curiosity, reflecting the essence of modern travel and technology. This personality will shine through in all interactions, from the website to social media channels.
- Advanced technological features: Mondee leverages state-of-the-art technology, including robust, proprietary AI, to provide travelers with personalized recommendations, real-time updates, and a seamless booking experience, all echoed through its social media presence.
- Streamlined booking process: The new website enhances the booking process, empowering users to more easily plan and book their adventures with confidence and ease.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
