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Formula for business tourism success revealed

Scottish conference and meeting organizers to discuss in Glasgow Science Centre about Scotland's £1bn business tourism sector.

Scotland’s most influential conference and meetings organisers will come together to discuss the country’s £1bn business tourism sector in the first conference of its kind to be held in Scotland.

Developed by VisitScotland and Scottish Enterprise and in conjunction with an industry steering group, the Glasgow Science Centre will welcome the creme de la creme of Scotland’s business tourism industry.

Renowned speakers in the sector including Bob Wendover of the Professional Conference Management Association (PCMA) and Corbin Ball, recently voted in the top 25 of the most influential people in the meetings industry, will pass on over 60 years of experience with unique insights to the future of business tourism never presented before in Scotland.

The conference will be chaired by one of business tourism’s most experienced professionals – Martin Lewis, editor of Meetings & Incentive Travel magazine who will guide delegates through the latest trends and developments and how Scottish business can benefit.

Fergus Ewing, Tourism Minister said: “Business tourism is crucial to the Scottish economy and contributes significantly to its growth. We’re in a strong position and more than able to compete on the global stage when it comes to attracting major conferences to these shores, which in turn strengthens Scotland’s credentials as a place to invest, study, live, work and visit.

“New developments such as the Conference Bid Fund have levelled the playing field, now more than ever is the time for the business tourism industry to realise the full potential we have at our disposal and drive this area of our economy forward.”

Neil Brownlee, head of VisitScotland’s Business Tourism Unit said: “This is an excellent opportunity to bring together the business tourism industry to hear from some of the most renowned speakers in the field and to ultimately allow businesses to flourish and support not only their business bottom line but also the Scottish economy.

“VisitScotland’s role within business tourism is to create the business ripple effect, growing the Scottish economy beyond tourism through attracting business events and making connections across the wider business community which are well beyond tourism. Events like this help to put us firmly on the front foot and deliver these goals.”

Eddie Brogan, tourism director at Scottish Enterprise said: “Business tourism is hugely important to Scotland and an area where Scotland punches above its weight. However, we need to maintain this position and capitalise on the investment that is currently taking place at the Scottish Exhibition and Conference Centre, the Edinburgh International Conference Centre and at our other business tourism hotels and venues.

“This event offers access for our businesses to some of the biggest players in the industry, attending both as speakers and as delegates, to ensure that we stay up to speed with what our business tourism customers are looking for now and for the future.” 

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