With a reach of over 72 million households and shown in 100 countries, HISTORY will provide the platform for the WFTGA and the FEG to further promote and protect tourist guides as well as ensure that qualified tourist guides are recognised as the true ambassadors of an area through dedicated content on its TV and online networks.
HISTORY, the leading global factual entertainment channel and part of A+E Networks UK, has partnered with the World Federation of Tourist Guide Association (WFTGA) and the European Federation of Tourist Guide Associations (FEG) to promote their tourist guide members around the world and to shine a light on the role that history and heritage storytelling plays in tourism.
With a reach of over 72 million households and shown in 100 countries, HISTORY will provide the platform for the WFTGA and the FEG to further promote and protect tourist guides as well as ensure that qualified tourist guides are recognised as the true ambassadors of an area through dedicated content on its TV and online networks. HISTORY will be looking to form brand partnerships with tourism boards and destinations across UK and EMEA with potential for further reach across the globe.
Adrian Pilkington, SVP Commercial and Digital Strategy, A + E Networks UK commented: “History is a key driver for tourism around the world and at A+E Networks UK, we have the platform to share stories with consumers to educate them on countries that offer it in abundance. Our viewers are passionate about understanding the history that shapes the places they are visiting and by partnering with the WFTGA and FEG we are able to inspire their travel choices. With authentic insight from local experts and tourist guides we can all tell the story of a destination’s heritage.”
Alushca Ritchie, President, WFTGA added: “For over 30 years, we have been working with tourist guides globally to highlight the incredible work that they do for destination storytelling and to educate travellers on the rich heritage of a destination. Tourist guides play a vital role in the value chain that is tourism and often act as the gateway to sharing a destination’s story with holidaymakers. We look forward to bringing these ambassadors to the forefront of travellers’ minds as part of this partnership.”
Efi Kalampoukidou, President, FEG commented: “This partnership is a great opportunity for us all to demonstrate to the world what we have been doing with our visitors as qualified tourist guides in our own countries: interpreting our heritage, history, sites, monuments museums, historical settlements and cultural routes to promote these destinations, in a unique collaboration along with the WFTGA, HISTORY and the tourism boards”.
A+E Networks UK is keen to hear from tourism boards that are interested in branding partnerships to showcase their heritage tourism by featuring authentic personalities and stories that their tourist guides tell about the destinations’ history.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
