The 2007 UFI Marketing Trophy has been awarded to Reed MIDEM, France, for its winning entry on MidemNet Forum a supporting event for MIDEM, The World Music Market. UFI, The Global Association of the Exhibition Industry, organized this…
The 2007 UFI Marketing Trophy has been awarded to Reed MIDEM, France, for its winning entry on MidemNet Forum a supporting event for MIDEM, The World Music Market. UFI, The Global Association of the Exhibition Industry, organized this year’s competition around the theme “Best Events Supporting Exhibitions.”
The award was presented by Vincent Gerard, UFI Managing Director, to MIDEM’s Jane Garton at the UFI Open Seminar in Europe in Bilbao, Spain. This annual UFI competition, open to UFI members and non-members, attracted entries from exhibition organizers around the world.
MIDEM, founded 41 years ago, is an annual gathering in Cannes, France, for professionals from the world of music. In 1999, an audience shift, facilitated by digitalisation and the internet, became increasingly apparent. Popularity of file sharing websites forced the industry to react to protect record company catalogues and assure artist royalty collections. The positive side of this shift was the opportunity it presented to develop new revenue streams and to reach out to technically sophisticated audiences. MidemNet Forum, a 2-day pre-show event launched in 2000, was the solution. This supporting event was created to provide traditional MIDEM clients with a dynamic forum to meet with mobile and digital technology partners.
Since then the MidemNet Forum has achieved its objectives of attracting a new growth audience and generating new revenue streams for MIDEM. MIDEM’s Jane Garton summarized the success of this supporting event saying, “the MidemNet Forum has attracted many new clients from the digital and technology sectors who are now active players in the MIDEM community.”
Vincent Gerard, UFI Managing Director, congratulated Reed MIDEM saying, “this dynamic MidemNet Forum, reflects the exhibition industry’s ability to identify a challenge and to develop exciting creative marketing opportunities. This is clearly a win-win situation for all partners in an exhibition event. The long term advantages for the organizer, exhibitor and participants in this dynamic MIDEM programme ensured that we chose it as the 2007 UFI Marketing Award winner.”
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