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Petra Deuter

Executive Director Iconic Luxury Hotels

Petra Deuter is Executive Director, Iconic Luxury Hotels – International & Head of Talent Development L+R Hotels. She has held a number of senior executive and management roles in the airline and hotel sectors over the last 20 years. As Managing Director at Lufthansa at the time of 9/11 and Vice President at Accor during the 2008 financial crisis, she has hard-earned experience of steering a business through challenging situations.

How COVID-19 can stimulate healthier hospitality leadership

Creative, cost-efficient business models will be needed for operations, sales, marketing, revenue management and distribution strategies. Trusted employees should be