CWT Solutions Group recently performed an in-depth study to understand under what circumstances, if any, a dynamic pricing approach is more beneficial to corporate travel buyers than a corporate negotiated rate.
Dynamic pricing, or a percentage discount off of a hotel’s Best Available Rate (BAR), has been strongly advocated by hotel suppliers over the past years; but corporate travel buyers have not been convinced, continuing to opt instead for flat negotiated rates. However, with buyers recently indicating that their appetites for dynamic pricing may be evolving, CWT Solutions Group recently performed an in-depth study to understand under what circumstances, if any, a dynamic pricing approach is more beneficial to corporate travel buyers than a corporate negotiated rate.
Negotiated Rates CWT Solutions Group Study May-2014
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