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Banyan Investment Group rebrands as Satori Collective

Firm to focus solely on investment opportunities, spins off Management Division.

ATLANTA – Officials of the former Banyan Investment Group announced that the firm is rebranding as Satori Collective, an investment management firm focusing primarily on hotel property investment. Additionally, the company has spun off its property management platform to become Aperture Hotels, an independent, third-party hotel management company. Moving forward, Satori and Aperture will work independently of one another.

“Satori is a Buddhist term meaning ‘awakening and deep understanding,’ which is how our team approaches commercial real estate investment,” said Andy Chopra, co-founder and managing partner, Satori. “With more than 140 years of combined investment experience in virtually all markets and segments, our team has an unparalleled understanding of both the environment and the marketplace. We realized that our true, core business is real estate investment, so we have renewed and doubled our focus on raising and deploying capital in pursuit of consistent, risk adjusted returns while allowing our former management platform to stand on its own and pursue additional third-party management business opportunities.”

Satori focuses on investment into select-service, upper select-service extended-stay and lifestyle hotel properties. The company concentrates on investment in growth corridors located in top MSAs across the United States which have established hotel demand generators such as tourism, corporate group travel, state capitals, Power Five conference universities, healthcare, heavy manufacturing and military.

“We have a rigorous underwriting process and employ conservative leverage structures to ensure a higher probability of investment success,” Chopra added. “Over the past decade, we’ve evolved into an institutional quality firm. Our investment edge is our resilience and the depth of our operational expertise combined with a sophisticated understanding of asset management, deal structuring, capital markets and economic cycles. We’ve assembled a best-in-class team focused on driving investment returns without compromising our core values of transparency, integrity, humility and resiliency.

“Since our original founding 14 years ago, we have made 24 hotel investments utilizing four investment vehicles totaling $477 million in assets under management, and we look forward to improving upon our successful track record in the coming years,” said Rakesh Chauhan, co-founder and managing partner, Satori. “Our investments feature the standard hallmarks of being in growing submarkets with substantial drivers of commercial real estate demand. We view investments through the lens of risk adjusted returns and focus on properties which offer value add potential while still providing current cash flow with room for growth.”

Based in Atlanta, Ga., Satori Collective is a commercial real estate investment company that acquires hotels in the United States. The company utilizes conservative forecasting, combined with a clear understanding of calculated risk taking, to make optimal investments with an overarching goal of exceeding stakeholder expectations of investment returns.

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