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G4 Strategies expands hospitality consulting platform

Addition of David DeMoss as Principal of Risk Management & Insurance. Company to offer cutting edge risk management solutions.

SAN DIEGO, CALIF. – Officials of G4 Strategies, a public affairs and business solutions firm that provides services to a diversified group of industries, including hospitality, announced that it has launched a new risk management and insurance company with the addition of David DeMoss, CIC, as principal of G4 Risk Solutions. In his new role, DeMoss will oversee G4’s new risk management & insurance division as the company expands further into the hospitality industry.

“In our work with hotel associations and owner/operators, we found that risk management is a specialized discipline that generally requires a great deal of experience due to its high degree of specialization, yet carries significant implications for the bottom line,” said Elvin Lai, G4 Strategies founder and CEO. “David will spearhead development and enhancement of G4 Risk Solutions’ risk management services to support hotel owners and operators, as well as add specialized talent to further our footprint in the industry. David is considered one of the most knowledgeable insurance & risk management professionals in hospitality, from his tenure at some of the top companies in the industry to his creation of the only online risk management platform designed specifically for the hospitality industry that has become the standard.” 

Prior to joining G4, DeMoss was founder and owner of Wakeup Call, proprietary risk management software created specifically for the hospitality industry. Previously, he served as vice-president at Petra Risk Solutions where he worked with and advised hoteliers on their insurance programs to ensure compliance, cost effectiveness and comprehensive solutions. His experience creating and refining risk management programs, assisting hoteliers through all phases of the claim process, coordinating with legal counsel and managing various teams helped create and perfect Wakeup Call. DeMoss also sits on multiple advisory boards for various start-ups, including HOTELbeat, Inc., Yvuvy, LLC, and Sanverbos, Inc.

“I look forward to helping G4 expand further into the hospitality space,” DeMoss noted. “For hoteliers, risk management and insurance can present significant challenges for multiple reasons, including time involvement, technical understanding and expense. Our experience in the hotel industry, combined with proprietary technology solutions, will allow G4 Risk Solutions to assist hoteliers beyond the barriers and road blocks they commonly encounter.”

Tatiana Rokou

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