The app includes a customized menu built from over 40 different hotel services that enables guests to interact with hotels in a variety of ways through their personal mobile devices.
NEW YORK – Intelity, the first company to make hotel guest services available on guestroom tablets and on guests’ personal connected devices, has released a new introductory mobile platform that allows hotels to increase appeal to travelers as mobile technology soars in popularity. The company’s ICE (Interactive Customer Experience) Mobile is a customizable template that provides hotel guests with a mobile app experience that connects them directly to the property.
The app includes a customized menu built from over 40 different hotel services that enables guests to interact with hotels in a variety of ways through their personal mobile devices, including checking in or out, ordering room service, making housekeeping requests, leaving digital comment cards, and even communicating preferences and requests to the concierge before arrival.
Additional features include an app reminder that encourages guests to use the app during their stay and push notifications that use geo-location technology to message targeted guests near or on hotel premises. Geofencing makes the hotel operator aware of when and where their guests are en route to the hotel.
“It’s normal for travelers to bring multiple devices with them and expect to incorporate them into every aspect of their experience, from planning a trip to checking in for a flight. These expectations don’t stop at the front door of their hotel,” said David Adelson, Intelity President and CEO.
The release helps hotels take advantage of travelers’ increasing use of mobile technology as large companies and brands aggressively seek to do the same. Google recently unveiled a new hotel search capability for its app that allows travelers to use filters to find lodging.
Adelson said, “We’re seeing headlines about investments by companies and many major hotel brands into fulfilling the mobile needs of the travel industry, and a hotel without a mobile app is at a disadvantage. We want to empower hotels to leverage mobile technology without significant financial investment.”
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