The brand’s debut is fresh and original with more than a hint of British wit. UK hospitality group Whitbread has celebrated the opening of its first hotel in Germany with an imaginative design by the Hamburg-based firm of interior architects.
LONDON – JOI-Design has given the Premier Inn group a flying start in Germany, creating elegant interiors for the new Premier Inn Frankfurt Messe located in the city’s lively central Europaviertel district.
The specialist firm of interior architects was advised about the launch of the brand into Germany by Jeremy Scarlett (JSJ Design), the designer behind Premier Inn’s UK hotels. The result combines distinctive British style with a touch of humour, attention to detail, and the comfort of an open-plan layout.
The Frankfurt Premier Inn blends the traditional and the modern with a mix of natural timbers and rich, saturated colours. These are brought to life by vibrant accents of turquoise, sunshine yellow and violet that enhance the hotel’s inviting feel.
As a contemporary take on a typical British library, the lobby is a multipurpose living space – a welcoming and up-to-the-minute lounge where busy young travellers can unwind, recharge their batteries, and work side-by-side with others. The tables in the cleverly planned work zone incorporate state-of-the-art data technology to support guests as they prepare for meetings or check emails.
Large seating areas with classic Chesterfield sofas and comfortable armchairs invite guests to relax and linger. Open shelves separate the lobby, work zone and dining areas to create a degree of privacy.
In the breakfast room, bar and restaurant, deep rich tones are accented in violet and turquoise.
Other distinctive features include an eclectic assortment of pendant lights, a metal bar, riveted wall panels, and a wide variety of seating such as high-backed armchairs covered in checked Burlington upholstery.
The word “MENU” emblazoned in glowing marquee lights injects an energetic vibe that not only combines decorative appeal with wayfinding practicalities, it also accentuates the hotel’s motto: “Walk In and Enjoy”. JOI-Design is partnering with Premier Inn on the further expansion of the brand into Germany, including the development of a new guestroom concept to be rolled out in one of the numerous properties currently underway.
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