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Lemongrass Marketing adds It Mallorca to its growing client portfolio

It Mallorca is a collection of five boutique hotels in Mallorca.

Lemongrass Marketing welcomes a new client to its expanding portfolio – It Mallorca – which has never before had PR representation in the UK. Lemongrass Marketing will handle all UK communications for It Mallorca, helping to grow brand awareness in the UK.

It Mallorca is a collection of five boutique hotels in Mallorca. Can Cera, Calatrava, Can Alomar and Sant Jaume are located in the best downtown locations in Palma while Can Aulí is far from the hustle and bustle in the heart of Pollença. Each of the five hotels are housed in buildings that have had prior lives and the idea of adding new bricks to Mallorca seems totally absurd to Miguel Conde, Owner of It Mallorca.

Focused on preserving Mallorca’s beauty, Miguel Conde and his architect wife, Cristina Marti, are determined to renovate antiqued buildings and bring new life into historic places. All five hotels – three of which are adults-only – boast beautifully unique interior design and incredible art pieces. Antique treasures and fine fabrics meet modern art and design, giving each property an individual charm. It Mallorca properties combine true luxury with a “home away from home” feeling.

Founder and CEO at Lemongrass Marketing, Mirjam Peternek-McCartney, comments: “We are thrilled to be working with It Mallorca. As an independent hotel group, It Mallorca’s focus on preservation and exhibit of local artists aligns perfectly with our vision and path to becoming B-Corp Certified. We are looking forward to working together with It Mallorca in 2023 and beyond.”

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