The brand now offers customers an innovative new mobile application. Its aim: boosting online reservations.
More than 15% of all reservations in 2013 were made online, via the various Accor websites (i.e. no less than 2.6 million nights). The web is therefore an extremely important lever for the 743 Mercure hotels worldwide.
During the first quarter of 2014, several significant projects will therefore be launched to optimise the brand’s web performance. The first highlight in this digital offensive is the launch of an application for the iPhone and Android, plus a new mobile website. In the spirit of ongoing innovative and with a view to anticipating new consumer habits among its customers, the brand has devised a simple and particularly intuitive application. It lets you make a booking in just a few clicks for any of the network’s 743 hotels around the world. In addition, the application’s geo-positioning function guarantees you get the best price every time.
The application is available in ten languages on iPhone and Android operating systems, and offers Mercure customers:
- clear, detailed information on hotels
- secure online payment
- access to special offers
- reservation tracking
- direct access to their Le Club Accorhotels account
The next key phase is scheduled for March 2014, when Mercure will be bringing out its own mobile website offering customers optimised browsing conditions on any connected mobile device.
Mercure.com sports the brand’s new corporate colours
Since 21 January 2014, the mercure.com website has been sporting the brand’s new corporate image: more modern and in line with the brand’s revival, it is a true web showcase for Mercure.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
